Senior Manager, Casino Performance Creative Strategy

Fanatics Betting & Gaming; United Kingdom; Remote; GBP 90,000 - 150,000; Full time

Job summary

Fanatics Betting & Gaming (FBG) seeks a Senior Manager, Performance Creative Strategy to define strategic priorities, opportunities and a learning agenda that shape Casino performance creative across paid social, app networks, CTV, affiliates and lifecycle.

You will translate insights into briefs for the internal creative team, track performance, and ensure learnings inform future briefs across acquisition, engagement and retention.

Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with priorities and audience insight.
• Build and evolve the Casino creative variation framework mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
• Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
• Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
• Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
• Present performance learnings and recommendations in GTM forums and monthly reviews, turning results into a clear story for senior leadership.
• Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.

Job description

Fanatics Betting & Gaming (FBG) seeks a Senior Manager, Performance Creative Strategy to define strategic priorities, opportunities and a learning agenda that shape Casino performance creative across paid social, app networks, CTV, affiliates and lifecycle.

You will translate insights into briefs for the internal creative team, track performance, and ensure learnings inform future briefs across acquisition, engagement and retention.