Head of Casino Performance Creative Strategy

Fanaticsfbg; Leeds; On-site; GBP 120,000 - 190,000; Full time

Job summary

Fanatics Betting & Gaming in the United Kingdom is seeking a Director, Performance Creative Strategy to define strategic priorities for casino performance creative. You will translate player insights into briefs for the internal creative team and track performance to inform future briefs across acquisition, engagement and retention.

Reporting to Senior Director, Performance Creative & GTM, you will lead a small team and collaborate with Media, Analytics, and Brand to ensure campaigns are

Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
• Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
• Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
• Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms, working closely with the Casino Creative Studio.
• Present performan

Job description

Fanatics Betting & Gaming in the United Kingdom is seeking a Director, Performance Creative Strategy to define strategic priorities for casino performance creative. You will translate player insights into briefs for the internal creative team and track performance to inform future briefs across acquisition, engagement and retention.

Reporting to Senior Director, Performance Creative & GTM, you will lead a small team and collaborate with Media, Analytics, and Brand to ensure campaigns are