Head of Casino Performance Creative

Fanatics Betting & Gaming; United Kingdom; On-site; GBP 120,000 - 180,000; Full time

Job summary

Fanatics Betting & Gaming seeks a Director, Performance Creative Strategy to define strategic priorities and learning agendas shaping Casino performance creative. You will translate player insights into briefs for the internal creative team and track performance to inform future briefs across acquisition, engagement and retention.

This role reports to the Senior Director, Performance Creative & GTM and will mentor an Associate while partnering with Media, Analytics and the Casino Creative Studio

Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, Inspiring briefs for the internal creative agency, including scripts and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define performance territories and messaging opportunities to support creative briefs.
• Embed performance requirements into brand and full-funnel campaign briefs from the outset, coordinating with Casino Creative Studio.

Skills

Strategic thinking

Creative brief writing

Performance marketing

Team leadership

Data-driven decision making

Job description

Fanatics Betting & Gaming seeks a Director, Performance Creative Strategy to define strategic priorities and learning agendas shaping Casino performance creative. You will translate player insights into briefs for the internal creative team and track performance to inform future briefs across acquisition, engagement and retention.

This role reports to the Senior Director, Performance Creative & GTM and will mentor an Associate while partnering with Media, Analytics and the Casino Creative Studio