Remote Director: Casino Performance Creative Strategy

Fanatics Inc.; Leeds, Greater London, Manchester; Remote; GBP 110,000 - 140,000; Full time

Job summary

Fanatics is seeking a Director, Performance Creative Strategy for Casino, remote in the UK. You will steer the performance creative strategy across paid social, app networks, and video formats, translating player insights into briefs and guiding the creative studio.

You will lead a high-velocity testing program, collaborate with Media, Analytics and CRM, and mentor an Associate. Occasional travel to Fanatics events may be required.

Qualifications

• 8+ years of experience in creative strategy, performance creative or brand strategy.
• Portfolio demonstrates hook-led, insight-driven creative with measurable results.
• Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.

Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle.
• Build and evolve the Casino creative variation framework with hooks, angles and offers.
• Translate business objectives and player insights into briefs for the internal creative team.
• Own the Casino testing agenda and define learnings for monthly tests.
• Drive a high-velocity testing program across hooks, formats, offers and creators.
• Track creative performance with Media and Analytics and apply learnings to briefs.
• Write concise test readouts and maintain a library of learnings.
• Define performance territories and messaging opportunities to support briefs.
• Embed performance requirements into brand campaigns and ensure clear briefs.
• Advise on hooks and edits for platform-native versions with partners.
• Source player insights, competitor ads and platform trends to identify new angles.
• Lead performance strategy sessions and mentor the Associate.
• Present learnings in GTM forums and executive reviews.

Skills

8+ years experience

Portfolio demonstrating hooks

Platform-native creativity

High-volume testing

Analytical skills

Storytelling/writing

Cross-functional influence

People management

Travel willingness

Job description

Fanatics is seeking a Director, Performance Creative Strategy for Casino, remote in the UK. You will steer the performance creative strategy across paid social, app networks, and video formats, translating player insights into briefs and guiding the creative studio.

You will lead a high-velocity testing program, collaborate with Media, Analytics and CRM, and mentor an Associate. Occasional travel to Fanatics events may be required.