Remote Marketing Automation Specialist

Placements24; Southampton; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health/dental/vision insurance

Professional development & training

Access to advanced marketing tools

Generous paid time off

Job summary

Placements24 is seeking an experienced Marketing Automation Specialist for a fully remote role. You will design, implement, and optimize automated workflows to nurture leads and boost customer engagement using platforms like HubSpot, Marketo, Pardot or Eloqua.

The ideal candidate has 3–5 years of hands-on experience with marketing automation platforms, strong analytics, CRM integration, and a proven track record of delivering measurable campaign performance in a remote-friendly environment.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, CS or related field.
• 3–5 years of hands-on experience with marketing automation platforms.
• Proven experience designing and implementing complex automation workflows and nurture campaigns.
• Strong understanding of lead management, segmentation and data hygiene.
• Proficiency in CRM integrations with marketing automation tools.
• Excellent analytical skills and reporting on campaign performance.
• Strong project management and organizational skills.
• Excellent communication and collaboration for remote teamwork.
• Certifications in major marketing automation platforms are a plus.
• Experience supporting marketing efforts in a regional context is beneficial.

Responsibilities

• Design, build, and maintain scalable marketing automation workflows, emails, and landing pages.
• Manage lead scoring and lead nurturing programs to improve lead quality and conversion rates.
• Develop and execute targeted email campaigns using automation capabilities.
• Integrate marketing automation platforms with CRM systems (e.g., Salesforce, HubSpot).
• Monitor and analyze performance of automation campaigns and provide actionable insights.
• Ensure data hygiene and segmentation within the marketing automation platform.
• Collaborate with content and demand generation teams to align automation strategies with campaign goals.
• Stay current with marketing automation best practices and emerging technologies.
• Troubleshoot and resolve issues related to automation workflows and integrations.
• Develop training materials and provide support to other marketing team members.

Skills

Marketing automation

Lead nurturing

Data analysis

Remote teamwork

Education

Bachelor's degree in Marketing/Business/CS or related field

Tools

HubSpot

Marketo

Pardot

Eloqua

Job description

Placements24 is seeking an experienced Marketing Automation Specialist for a fully remote role. You will design, implement, and optimize automated workflows to nurture leads and boost customer engagement using platforms like HubSpot, Marketo, Pardot or Eloqua.

The ideal candidate has 3–5 years of hands-on experience with marketing automation platforms, strong analytics, CRM integration, and a proven track record of delivering measurable campaign performance in a remote-friendly environment.