Marketing Automation Specialist

Global One

Greater London

On-site

GBP 40,000 - 55,000

Full time

14 days+

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Job summary

A leading marketing firm in Greater London is seeking a Marketing Automation Specialist responsible for managing marketing automation platforms and setting up automated campaigns. The ideal candidate should have experience in email marketing and lead generation, with strong analytical skills to enhance marketing results. Join this innovative team to improve customer journeys and drive decision-making through data analysis.

Qualifications

Experience with marketing automation platforms is essential.
Familiarity with email marketing best practices and lead nurturing.
Ability to analyze data for improving marketing outcomes.

Responsibilities

Configure and manage marketing automation platforms.
Set up and manage automated campaigns (email, lead generation, lead nurturing).
Personalize customer journeys.
Analyze data to drive decision-making.
Continuously improve marketing results.

Skills

Experience with marketing automation platforms

Best practices for email marketing

Lead generation

Lead nurturing

Data-driven decision-making

Job description

About the job Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for configuring and managing our marketing automation platforms. This will include setting up and managing automated campaigns, lead nurturing workflows, and personalised customer journeys. The goal is to increase the efficiency and effectiveness of our marketing efforts while providing an excellent customer experience.

The ideal candidate will have experience with marketing automation platforms. They should also be well-versed in best practices for email marketing, lead generation, and lead nurturing. Finally, they should be able to use data to drive decision-making and continuously improve results.

Responsibilities: