Marketing Automation Specialist - Associate

Testing Site - JPMC; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Testing Site - JPMC is seeking an Email Marketing Automation Specialist to design, implement, and optimize automated email campaigns in alignment with brand guidelines. You will manage lead scoring, segmentation, and A/B testing while ensuring GDPR compliance and thorough documentation.

The role requires strong collaboration skills and the ability to work with global teams in a fast-paced environment. A background in marketing automation and CRM systems is essential.

Qualifications

• Experience in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
• Strong documentation, analytical, and project management skills.
• Able to work independently and uphold strict controls.
• Excellent communication and teamwork skills.
• Attention to detail and highly organized.
• Bachelor’s degree or equivalent experience.
• Experience with Salesforce CRM and HTML.

Responsibilities

• Design, execute, and optimize marketing automation campaigns.
• Maintain and optimize workflows, including lead scoring and segmentation.
• Conduct A/B testing to improve campaign performance.
• Ensure compliance with all relevant email privacy regulations (GDPR, etc.).
• Collaborate with global teams and provide thorough campaign documentation.
• Analyze results and drive continuous improvement.

Skills

Digital marketing automation

Documentation

Analytical thinking

Project management

Excellent communication

Teamwork

Attention to detail

Education

Bachelor’s degree or equivalent experience

Tools

Marketo

Salesforce CRM

HTML

Marketing Cloud

Job description

The Email Marketing Automation Specialist will build and optimize email marketing campaigns that reinforce brand guidelines and drive engagement. The ideal candidate has exceptional collaboration, communication, and marketing automation skills.

As an Email Marketing Automation Specialist in the Commercial & Investment Bank, you will build and optimize email campaigns that drive engagement. You’ll ensure compliance with privacy regulations, collaborate with global teams, and refine workflows. This role gives you the opportunity to improve our marketing automation efforts in a supportive team environment.

Job responsibilities

• Design, execute, and optimize marketing automation campaigns.
• Maintain and optimize workflows, including lead scoring and segmentation.
• Conduct A/B testing to improve campaign performance.
• Ensure compliance with all relevant email privacy regulations (GDPR, etc.).
• Collaborate with global teams and provide thorough campaign documentation.
• Analyze results and drive continuous improvement.

Required qualifications, capabilities and skills

• Experience in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
• Strong documentation, analytical, and project management skills.
• Able to work independently and uphold strict controls.
• Excellent communication and teamwork skills.
• Attention to detail and highly organized.
• Bachelor’s degree or equivalent experience.
• Experience with Salesforce CRM and HTML.

Preferred qualifications, capabilities and skills

• Bachelor’s degree or equivalent experience.
• Experience with Salesforce CRM and HTML.