Marketing Automation Lead Marketo & Salesforce

Fastmarkets; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

Fastmarkets is seeking an experienced Marketing Automation Manager to own and evolve our marketing automation, leveraging Marketo and Salesforce to create scalable, customer-led journeys from acquisition through onboarding to engagement and retention.

You will lead day-to-day development, partner with Lifecycle Marketing, Demand Generation, Product Marketing, Commercial Operations and our Data/Tech teams to advance data-driven segmentation, personalisation and AI enhancements for relevant

Qualifications

• Strong hands-on experience with Adobe Marketo Engage in B2B/subscription environments.
• Deep understanding of Salesforce CRM and Marketo/Salesforce integration.
• Experience building sophisticated nurture programmes and automated journeys.
• Knowledge of lead management, scoring, segmentation and lifecycle stages.

Responsibilities

• Own and optimize marketing automation programmes, campaigns, nurture streams and triggered communications.
• Translate customer lifecycle strategy into automated journeys across acquisition, onboarding, engagement, retention and win-back.
• Collaborate with Lifecycle Marketing, Demand Generation and Product Marketing to build always-on programmes.

Skills

Marketo Engage

Salesforce integration

Nurture programmes

Lead management

Data analytics

Campaign testing

Cross-functional collaboration

AI in marketing

Tools

Dreamdata

Job description

Fastmarkets is seeking an experienced Marketing Automation Manager to own and evolve our marketing automation, leveraging Marketo and Salesforce to create scalable, customer-led journeys from acquisition through onboarding to engagement and retention.

You will lead day-to-day development, partner with Lifecycle Marketing, Demand Generation, Product Marketing, Commercial Operations and our Data/Tech teams to advance data-driven segmentation, personalisation and AI enhancements for relevant