Remote Lifecycle Growth Manager - 3-Month FTC

Prolific; United Kingdom; Remote; GBP 47,000 - 69,000; Full time

Benefits offered by this job

Remote working

Benefits

Competitive salary

Job summary

Prolific is seeking an experienced Lifecycle Marketing Manager for a 3-month fixed-term contract, working remotely in the UK. You will own onboarding, activation, retention and reactivation across email and in-app, leveraging product signals to guide Sales and RevOps.

You’ll collaborate with Product, Customer Success and Marketing to diagnose gaps, ship rapid wins, and build dashboards tracking activation, retention and revenue impact. Strong CRM and analytics required.

Qualifications

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company with a track record of improving activation or retention.
• Experience working in contract roles or independent delivery with deadlines.
• Hands-on ownership of lifecycle programmes for freemium, free-trial or PAYG funnels.
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable).
• Experience defining activation, behavioral segments and triggers using product usage data.

Responsibilities

• Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex).
• Map the self-serve journey by customer segment and identify activation/retention gaps.
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success.
• Ship at least one quick win (e.g., onboarding email or in-app message).
• Design, build and launch onboarding/activation programmes across email and in-app (Pendo).
• Launch retention, top-up and reactivation/win-back flows for lapsed users.
• Define PQL and expansion signals with Sales/RevOps: thresholds and CRM handoff.
• Start a structured experimentation programme across onboarding, email and in-app.
• Report results and document journeys, segmentation logic, triggers and QA processes.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

HubSpot

Pendo

Hex

In-app messaging

Analytics

Experimentation

Tools

HubSpot

Pendo

Hex

Intercom

Braze

Customer.io

Job description

Prolific is seeking an experienced Lifecycle Marketing Manager for a 3-month fixed-term contract, working remotely in the UK. You will own onboarding, activation, retention and reactivation across email and in-app, leveraging product signals to guide Sales and RevOps.

You’ll collaborate with Product, Customer Success and Marketing to diagnose gaps, ship rapid wins, and build dashboards tracking activation, retention and revenue impact. Strong CRM and analytics required.