Remote Head of Performance Creative Strategy

Advantage HQ

Stoke-on-Trent

On-site

GBP 150,138 - 337,810

Full time

14 days+

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Job summary

Advantage HQ is seeking a Head of Creative Strategy to own and evolve the creative product across our client portfolio.

This is not a traditional creative director role; you are the operator behind a performance creative machine, building the frameworks, installing the best practices, mentoring the strategists, and ensuring that every format, hook, and concept we put into market is informed by what actually works at scale.

Qualifications

7+ years in performance creative, with a mix of agency experience across multiple client brands.
Revenue-driven track record with measurable impact on conversions and CAC.
Fluency in direct response creative and platform-specific best practices.
Experience building and mentoring teams of strategists and editors.
Ability to operate at volume and maintain quality under performance pressure.

Responsibilities

Set the creative standard across all clients, formats, and platforms with data-informed SOPs.
Lead a team of performance creative strategists, elevating diagnosis of underperformance and confidence in creative POV.
Collaborate with production to establish workflows, SOPs, and high-output standards.
Align creator processes with paid media to ensure cohesive messaging and outcomes.
Own onboarding for new clients, delivering early wins and proving concept validity.