Chief Creative Strategy Architect for Performance Wins

Adfluent B.V.; United Kingdom; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Remote work flexibility

Office in Amsterdam (optional)

Job summary

Adfluent B.V. is seeking a senior Head of Creative to build and lead a new Creative Strategy department. You will own research standards, develop repeatable frameworks, and shape how creative drives performance across D2C clients.

Reporting to the CEO, you will collaborate with the Head of Performance and own the creative output while media buying sits with others. The role is remote (UK/Europe and beyond) with Amsterdam office optional, and a performance-based bonus discussed based on

Qualifications

• Proven experience leading creative strategy for direct-to-consumer / ecommerce brands on Meta and TikTok.
• Ability to build repeatable systems: research methodologies, insight frameworks, SOPs, and documentation that scale teams.
• Excellent communication and leadership across multiple clients and internal teams.

Responsibilities

• Lead the creative strategy department end-to-end; manage all Creative Strategists and plan capacity.
• Own the research standards and internal frameworks to make strategy repeatable across clients.
• Own the internal strategy sign-off and ensure quality before concepts are shipped.
• Decide which concepts and scripts to produce for each client and cycle.
• Own SOPs, workflows, and AI adoption to increase efficiency and output.
• Drive collaboration between creative and performance teams to share insights.
• Stay hands-on with largest accounts and join client calls to steer direction.

Skills

Creative strategy leadership

Performance creative

AI tools for research

Data-driven decision making

Team leadership

Client presentations

Tools

AI tooling for research & scripting

Project management tools

Job description

Adfluent B.V. is seeking a senior Head of Creative to build and lead a new Creative Strategy department. You will own research standards, develop repeatable frameworks, and shape how creative drives performance across D2C clients.

Reporting to the CEO, you will collaborate with the Head of Performance and own the creative output while media buying sits with others. The role is remote (UK/Europe and beyond) with Amsterdam office optional, and a performance-based bonus discussed based on