Remote Growth Marketing Specialist — Gaming & Web3

Illuvium-Labs-Fzco; Greater London; Remote; GBP 50,000 - 75,000; Full time

Job summary

Illuvium seeks a hands-on Growth Marketing Specialist to drive growth across its games, products and community. You will run paid user-acquisition campaigns, support social channels, deliver email marketing and coordinate influencer relationships.

The role combines creative work, campaign execution and performance analysis in a fast-moving remote environment. You will leverage AI tools to research audiences, develop concepts, create content and accelerate delivery while collaborating with

Qualifications

• Experience running paid advertising campaigns and optimising them against measurable performance targets.
• Strong knowledge of direct-response marketing, audience targeting, conversion funnels and creative testing.
• Experience delivering social media content and email campaigns, with strong copywriting and communication skills.
• Comfortable independently executing campaigns and collaborating with multiple stakeholders in a fast-moving remote environment.
• Confident using performance data and modern AI tools to improve marketing decisions and execution.
• A genuine interest in gaming and an understanding of player and online community behaviour.

Responsibilities

• Plan, launch and optimise paid user-acquisition and direct-response campaigns across relevant advertising platforms.
• Manage campaign budgets, audience targeting and creative testing while monitoring acquisition, conversion and engagement metrics.
• Plan and deliver social content, campaign copy, community announcements and email campaigns for launches and player re-engagement.
• Coordinate influencer activity and collaborate with product, design, game development and community teams on campaigns and launches.
• Use AI tools for market research, campaign ideation, content creation, audience analysis and workflow automation.
• Report on campaign performance, share actionable insights and identify new growth opportunities.

Skills

Paid ads management

Direct-response marketing

Audience targeting

Email campaigns

Copywriting

Data analysis

AI tools

Tools

Attribution platforms

CRM systems

Marketing automation

Job description

Illuvium seeks a hands-on Growth Marketing Specialist to drive growth across its games, products and community. You will run paid user-acquisition campaigns, support social channels, deliver email marketing and coordinate influencer relationships.

The role combines creative work, campaign execution and performance analysis in a fast-moving remote environment. You will leverage AI tools to research audiences, develop concepts, create content and accelerate delivery while collaborating with