Growth Marketing Specialist — Gaming & Web3

Illuvium Labs FZCO; Greater London; Remote; GBP 45,000 - 65,000; Full time

Job summary

Illuvium Labs FZCO is seeking a hands-on Growth Marketing Specialist to grow the Illuvium ecosystem across its games, products and community. You will run paid user-acquisition campaigns, support social channels, deliver email marketing and coordinate influencer relationships.

You will work across creative, campaign execution and performance analysis in a fast-moving remote environment, using AI tools to enhance research, concepts and content.

Qualifications

• Experience running paid advertising campaigns.
• Strong copywriting and communication skills.
• Experience delivering social media content and email campaigns.
• Comfortable working independently in a fast-moving remote environment.
• Familiarity with AI tools for marketing.

Responsibilities

• Plan, launch and optimise paid user-acquisition campaigns across ad platforms.
• Manage campaign budgets, targeting and creative testing; monitor metrics.
• Plan and deliver social content, campaign copy, announcements and emails.
• Coordinate influencer activity with product, design, game development and community teams.
• Use AI tools for market research, ideation, content creation and automation.
• Report on performance and identify growth opportunities.

Skills

Paid ads

Direct-response

Audience targeting

Campaign analysis

Social media content

Email campaigns

Copywriting

AI tools in marketing

Gaming interest

Tools

HubSpot

Google Analytics

Mixpanel

Canva

Figma

Adobe Creative Suite

Job description

Illuvium Labs FZCO is seeking a hands-on Growth Marketing Specialist to grow the Illuvium ecosystem across its games, products and community. You will run paid user-acquisition campaigns, support social channels, deliver email marketing and coordinate influencer relationships.

You will work across creative, campaign execution and performance analysis in a fast-moving remote environment, using AI tools to enhance research, concepts and content.