Indie Games Growth & Marketing Lead (Remote, Fractional)

Unusual Technologies Ltd; Brighton; Remote; GBP 30,000 - 60,000; Part time

Job summary

Unusual Technologies Ltd is seeking a Business Development & Marketing Executive to drive market validation and audience growth for our first foray into commercial video games. This remote UK-based role focuses on researching market needs, testing hooks, and producing engaging content to attract players.

You will own the Steam funnel, build community ecosystems, and collaborate with creators to maximize reach while shaping our marketing strategy from concept to launch.

Qualifications

• Experience leading from concept to launch in a marketing role.
• Ability to research data, test hooks, and build audiences.
• Strong organizational skills and self-motivation to manage own schedule.

Responsibilities

• Identify Market Potential using data platforms to guide product decisions.
• Validate ideas early with smoke testing and concept storefronts.
• Own the Steam funnel, including store optimization and events.
• Create organic content (clips, short-form videos) for social channels.
• Build communities and outreach with influencers and creators.

Skills

Market analysis

Content creation

Community outreach

Autonomous work

Marketing strategy

Tools

SteamDB

VG Insights

GameDiscoverCo

Job description

Unusual Technologies Ltd is seeking a Business Development & Marketing Executive to drive market validation and audience growth for our first foray into commercial video games. This remote UK-based role focuses on researching market needs, testing hooks, and producing engaging content to attract players.

You will own the Steam funnel, build community ecosystems, and collaborate with creators to maximize reach while shaping our marketing strategy from concept to launch.