CRM & Growth Marketing Specialist (Gaming)

SportsTechJobs; Manchester; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

Cloud Imperium Games in Manchester is seeking a Digital Marketing Specialist to own CRM campaigns and support paid media across Meta, Google, TikTok, and YouTube. You’ll craft engaging email copy and drive lifecycle initiatives to acquire, engage, and retain players.

The role collaborates with the marketing and creative teams, analyzes performance data in Google Analytics, and iterates based on insights. A 1–3 year background in digital marketing with CRM experience is required.

Qualifications

• Proven experience in a CRM management role.
• 1–3 years of experience in digital marketing.
• Hands-on experience with an email marketing platform (Braze, Klaviyo, Mailchimp, or similar).
• Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit) and analytics tools.

Responsibilities

• Own end-to-end CRM email campaigns from brief to deployment and reporting, including A/B testing.
• Write copy for different audiences, channels, and purposes.
• Plan and execute retention, re-engagement, and monetisation campaigns across lifecycle activity.
• Support paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit with asset briefs and collaboration with the creative team.
• Track, analyse, and report key performance metrics across CRM and paid media, translating data into actionable recommendations.
• Collaborate with community and social teams to align messaging with player sentiment.

Skills

CRM management

Digital marketing

HTML edits

Analytics tools

SEO basics

Paid media

Tools

Braze

Klaviyo

Mailchimp

Google Analytics

Tableau

Job description

Cloud Imperium Games in Manchester is seeking a Digital Marketing Specialist to own CRM campaigns and support paid media across Meta, Google, TikTok, and YouTube. You’ll craft engaging email copy and drive lifecycle initiatives to acquire, engage, and retain players.

The role collaborates with the marketing and creative teams, analyzes performance data in Google Analytics, and iterates based on insights. A 1–3 year background in digital marketing with CRM experience is required.