Remote-Eligible B2B Conference Marketing Manager

The Economist; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Pension/401(k)

Private health insurance

Work From Anywhere

Generous leave

Free Economist content

Job summary

The Economist is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will craft and execute campaigns across email, websites and social channels to grow corporate attendance and ticket revenue, collaborating with sales, content and event teams.

You will translate agendas, speakers and research into persuasive copy for emails, landing pages and sales materials, while tracking performance to optimise campaigns and KPIs.

Qualifications

• Proven experience marketing B2B conferences or complex B2B products.
• Strong campaign planning and project management skills.
• Excellent written and verbal communication with persuasive copy.
• Experience with email marketing, segmentation and automation platforms.

Responsibilities

• Develop marketing plans for ~3 events annually with audience and revenue goals.
• Manage integrated campaigns across email, websites, social media and digital ads.
• Grow targeted audiences of corporate treasurers and past attendees.
• Turn agenda themes and speakers into compelling copy for emails and pages.
• Own campaign schedules, briefs and budgets; coordinate with designers and suppliers.

Skills

B2B marketing

Campaign planning

Copywriting

Email marketing

CRM analytics

CMS experience

Stakeholder collaboration

Tools

Salesforce Marketing Cloud

Marketing automation

Job description

The Economist is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will craft and execute campaigns across email, websites and social channels to grow corporate attendance and ticket revenue, collaborating with sales, content and event teams.

You will translate agendas, speakers and research into persuasive copy for emails, landing pages and sales materials, while tracking performance to optimise campaigns and KPIs.