B2B Conference Marketing Manager – Hybrid

Economist Group; Greater London; Ibrido; GBP 45.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension plan

Private health insurance

Employee Assistance Program

Work From Anywhere (25 days/year)

Generous leave and volunteering days

Descrizione del lavoro

The Economist Group is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will craft and execute campaigns to grow corporate attendance and revenue, reach new audiences and sustain engagement across sales, content and events teams.

You will develop multi-channel plans, write compelling copy, manage schedules and budgets, and collaborate to maximise campaign ROI. The role offers a hybrid work pattern with generous benefits and opportunities to influence a global

Competenze

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills, with the ability to manage several priorities at once.
• Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.
• Experience with email marketing, audience segmentation and marketing automation platforms. Salesforce Marketing Cloud, NEXT preferrable

Mansioni

• Marketing strategy – Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Sales collaboration – Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs

Conoscenze

B2B marketing

Campaign planning

Project management

Marketing copywriting

Email marketing

Marketing automation

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

The Economist Group is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will craft and execute campaigns to grow corporate attendance and revenue, reach new audiences and sustain engagement across sales, content and events teams.

You will develop multi-channel plans, write compelling copy, manage schedules and budgets, and collaborate to maximise campaign ROI. The role offers a hybrid work pattern with generous benefits and opportunities to influence a global