Global B2B Conference Marketing Manager – Remote

Economist-Group-; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Pension plan

Private health insurance

Employee Assistance Program

WFH up to 25 days

Job summary

The Economist Group is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged.

You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle. The ideal candidate has proven experience in marketing B2B conferences, strong campaign planning and project management skills,

Qualifications

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills.
• Excellent written and verbal communication skills.
• Experience with email marketing, audience segmentation and marketing automation platforms. Salesforce Marketing Cloud, NEXT preferrable.
• Good understanding of digital channels including paid search, paid social, SEO and website optimisation.
• Confidence using CRM data, analytics and spreadsheets to assess performance.
• Experience with a website CMS and briefing creative assets.
• Commercial mindset and ability to collaborate with sales, content and event teams.
• Interest in financial services, treasury or business events.

Responsibilities

• Marketing strategy – Develop and present marketing plans for approximately three events annually with audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers and re-engage past attendees.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own schedules, briefs and budgets, coordinating with designers, suppliers and internal teams.
• Sales collaboration – Work with sponsorship and delegate sales teams to support campaigns and communicate the value of EuroFinance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversions and channel performance to refine campaigns and report KPIs.

Skills

B2B marketing

Campaign planning

Project management

Copywriting

Email marketing

Analytics & CRM

Digital channels

Marketing automation

Audience segmentation

Tools

Salesforce Marketing Cloud

CMS

Job description

The Economist Group is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged.

You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle. The ideal candidate has proven experience in marketing B2B conferences, strong campaign planning and project management skills,