Marketing manager in finance

The Economist Group; Greater London; Ibrido; GBP 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

highly competitive pension or 401(k)计划

private health insurance

24/7 access to counselling and wellbеi

our Work From Anywhere program, up to

generous annual and parental leave

dedicated days off for volunteering

free access to The Economist content,等

Descrizione del lavoro

EuroFinance, an Economist Group business, seeks a Marketing Manager to lead attendee marketing for its global conferences, training and research events. You will create campaigns to grow attendance, reach new audiences and drive ticket revenue, working with sales, content and event teams.

Based in London with a hybrid pattern, you will manage multiple campaigns across email, web, social and partnerships, turning agendas and speakers into compelling copy and tracking performance against KPIs.

Competenze

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills.
• Excellent written and verbal communication, including persuasive copywriting.
• Experience with email marketing, audience segmentation and marketing automation.
• Familiarity with paid search, paid social, SEO and website optimization.
• Ability to analyze CRM data and report performance.
• Collaborates well with sales, content and event teams.

Mansioni

• Develop and present marketing plans for approximately three events annually with clear audience, registration and revenue goals.
• Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.
• Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

Strumenti

SalesForce Marketing Cloud

Descrizione del lavoro

Описание

EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We bring together treasurers and CFOs from the world’s leading companies to exchange strategies, best practice and expert opinion. We are looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.

Задачи

Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals. Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations. Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return. Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials. Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time. Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience. Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

Требования

Proven experience marketing B2B conferences or other complex B2B products. Strong campaign planning and project management skills, with the ability to manage several priorities at once. Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy. Experience with email marketing, audience segmentation and marketing automation platforms. SalesForce Marketing Cloud, NEXT preferrable A good understanding of digital channels, including paid search, paid social, SEO and website optimisation. Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations. Experience working with a website CMS and briefing creative assets. A commercial mindset and the ability to collaborate effectively with sales, content and event teams. Будет плюсом: An interest in financial services, treasury or business events. Previous experience in these areas is a plus

Условия

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. Our benefits package is designed to support your wellbeing, growth, and work-life balance.

• highly competitive pension or 401(k) plan
• private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year
• generous annual and parental leave
• dedicated days off for volunteering and even for moving home
• free access to all The Economist content, including an online subscription, our range of apps, podcasts and more