B2B Conference Marketing Lead - Hybrid

The Economist Group; Greater London; Hybride; GBP 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

highly competitive pension or 401(k)计划

private health insurance

24/7 access to counselling and wellbеi

our Work From Anywhere program, up to

generous annual and parental leave

dedicated days off for volunteering

free access to The Economist content,等

Résumé du poste

EuroFinance, an Economist Group business, seeks a Marketing Manager to lead attendee marketing for its global conferences, training and research events. You will create campaigns to grow attendance, reach new audiences and drive ticket revenue, working with sales, content and event teams.

Based in London with a hybrid pattern, you will manage multiple campaigns across email, web, social and partnerships, turning agendas and speakers into compelling copy and tracking performance against KPIs.

Qualifications

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills.
• Excellent written and verbal communication, including persuasive copywriting.
• Experience with email marketing, audience segmentation and marketing automation.
• Familiarity with paid search, paid social, SEO and website optimization.
• Ability to analyze CRM data and report performance.
• Collaborates well with sales, content and event teams.

Responsabilités

• Develop and present marketing plans for approximately three events annually with clear audience, registration and revenue goals.
• Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.
• Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

Outils

SalesForce Marketing Cloud

Description du poste

EuroFinance, an Economist Group business, seeks a Marketing Manager to lead attendee marketing for its global conferences, training and research events. You will create campaigns to grow attendance, reach new audiences and drive ticket revenue, working with sales, content and event teams.

Based in London with a hybrid pattern, you will manage multiple campaigns across email, web, social and partnerships, turning agendas and speakers into compelling copy and tracking performance against KPIs.