EuroFinance Marketing Manager

Economist-Group-; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Pension plan

Private health insurance

Employee Assistance Program

WFH up to 25 days

Job summary

The Economist Group is seeking a Marketing Manager to lead attendee marketing for EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged.

You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle. The ideal candidate has proven experience in marketing B2B conferences, strong campaign planning and project management skills,

Qualifications

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills.
• Excellent written and verbal communication skills.
• Experience with email marketing, audience segmentation and marketing automation platforms. Salesforce Marketing Cloud, NEXT preferrable.
• Good understanding of digital channels including paid search, paid social, SEO and website optimisation.
• Confidence using CRM data, analytics and spreadsheets to assess performance.
• Experience with a website CMS and briefing creative assets.
• Commercial mindset and ability to collaborate with sales, content and event teams.
• Interest in financial services, treasury or business events.

Responsibilities

• Marketing strategy – Develop and present marketing plans for approximately three events annually with audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers and re-engage past attendees.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own schedules, briefs and budgets, coordinating with designers, suppliers and internal teams.
• Sales collaboration – Work with sponsorship and delegate sales teams to support campaigns and communicate the value of EuroFinance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversions and channel performance to refine campaigns and report KPIs.

Skills

B2B marketing

Campaign planning

Project management

Copywriting

Email marketing

Analytics & CRM

Digital channels

Marketing automation

Audience segmentation

Tools

Salesforce Marketing Cloud

CMS

Job description

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

The Economist Group is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We bring together treasurers and CFOs from the world’s leading companies to exchange strategies, best practice and expert opinion.

We are looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.

How will you contribute?

• Marketing strategy – Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.
• Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
• Audience growth – Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.
• Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
• Campaign management – Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
• Sales collaboration – Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.
• Reporting and optimisation – Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

The ideal skills for this role are:

• Proven experience marketing B2B conferences or other complex B2B products.
• Strong campaign planning and project management skills, with the ability to manage several priorities at once.
• Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.
• Experience with email marketing, audience segmentation and marketing automation platforms. SalesForce Marketing Cloud, NEXT preferrable
• A good understanding of digital channels, including paid search, paid social, SEO and website optimisation.
• Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations.
• Experience working with a website CMS and briefing creative assets.
• A commercial mindset and the ability to collaborate effectively with sales, content and event teams.
• An interest in financial services, treasury or business events. Previous experience in these areas is a plus.

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

We are committed to building and retaining a diverse and inclusive workforce.