Remote EdTech Marketing Lead for ABM Growth

Stopgap - Marketing, Digital & Creative Recruitment; United Kingdom; À distance; GBP 59 000 - 72 000; Plein temps

Résumé du poste

Stopgap - Marketing, Digital & Creative Recruitment is seeking a Marketing Manager to lead an integrated ABM strategy for an edtech platform serving schools and parents. You will plan, deliver and optimise on- and offline campaigns, including webinars, collateral, CRM and SEO, collaborating with an Account Executive and Customer Success team to generate qualified meetings and pipeline.

This hands-on, autonomous role requires five years’ B2B SaaS marketing experience, strong North American

Qualifications

• Minimum five years’ experience in B2B SaaS marketing.
• Proven experience running account-based marketing to a defined target accounts.
• Demonstrated SEO results with numbers and knowledge of AEO.
• Excellent writing skills for North American audiences.
• Hands-on HubSpot experience, including workflows, sequences and reporting.
• Right to work in the UK and willingness to travel to Canada annually.
• Comfortable working remotely and autonomously, balancing strategy and delivery of campaigns.

Responsabilités

• Run account-based marketing: build target account list with Account Executive and create campaigns across email, LinkedIn, direct mail for heads, bursars and admissions leads.
• Improve search visibility: own SEO and AEO to ensure schools identify the brand and run paid search campaigns.
• Turn research into reports, webinars and articles into compelling case studies.
• Build industry relationships: attend two to three Canadian conferences annually and engage with school associations.
• Support sales: create outreach emails, battlecards, demo narratives and proposal materials to help the Account Executive convert leads.
• Own HubSpot and website conversion: manage workflows, nurture sequences, lead scoring, reporting and conversion paths.
• Measure what matters: report monthly on account engagement, meetings booked and pipeline created, using results to improve the plan.

Connaissances

B2B SaaS marketing

Account-based marketing

SEO

Excellent writing skills

Remote work

Right to work in UK

Willingness to travel to Canada

Outils

HubSpot

LinkedIn

Direct mail

SEO tools

Description du poste

Stopgap - Marketing, Digital & Creative Recruitment is seeking a Marketing Manager to lead an integrated ABM strategy for an edtech platform serving schools and parents. You will plan, deliver and optimise on- and offline campaigns, including webinars, collateral, CRM and SEO, collaborating with an Account Executive and Customer Success team to generate qualified meetings and pipeline.

This hands-on, autonomous role requires five years’ B2B SaaS marketing experience, strong North American