Ed Tech Marketing Manager

Stopgap - Marketing, Digital & Creative Recruitment; United Kingdom; Remote; GBP 59,000 - 72,000; Full time

Job summary

Stopgap - Marketing, Digital & Creative Recruitment is seeking a Marketing Manager to lead an integrated ABM strategy for an edtech platform serving schools and parents. You will plan, deliver and optimise on- and offline campaigns, including webinars, collateral, CRM and SEO, collaborating with an Account Executive and Customer Success team to generate qualified meetings and pipeline.

This hands-on, autonomous role requires five years’ B2B SaaS marketing experience, strong North American

Qualifications

• Minimum five years’ experience in B2B SaaS marketing.
• Proven experience running account-based marketing to a defined target accounts.
• Demonstrated SEO results with numbers and knowledge of AEO.
• Excellent writing skills for North American audiences.
• Hands-on HubSpot experience, including workflows, sequences and reporting.
• Right to work in the UK and willingness to travel to Canada annually.
• Comfortable working remotely and autonomously, balancing strategy and delivery of campaigns.

Responsibilities

• Run account-based marketing: build target account list with Account Executive and create campaigns across email, LinkedIn, direct mail for heads, bursars and admissions leads.
• Improve search visibility: own SEO and AEO to ensure schools identify the brand and run paid search campaigns.
• Turn research into reports, webinars and articles into compelling case studies.
• Build industry relationships: attend two to three Canadian conferences annually and engage with school associations.
• Support sales: create outreach emails, battlecards, demo narratives and proposal materials to help the Account Executive convert leads.
• Own HubSpot and website conversion: manage workflows, nurture sequences, lead scoring, reporting and conversion paths.
• Measure what matters: report monthly on account engagement, meetings booked and pipeline created, using results to improve the plan.

Skills

B2B SaaS marketing

Account-based marketing

SEO

Excellent writing skills

Remote work

Right to work in UK

Willingness to travel to Canada

Tools

HubSpot

LinkedIn

Direct mail

SEO tools

Job description

UK based working remotely with an international team

Upto £65k based on experience

Full time

The Company

A cloud based platform offering schools and parents a one stop solution for everything from communication and admissions to attendance and academic reporting.

THE ROLE

As Marketing Manager, you'll be responsible for planning and delivering an integrated ABM strategy aimed at independent schools, driving awareness and engagement as well as conversion.

This is a hands on, autonomous role where you'll plan, deliver and continuously optimise on and offline campaigns from webinars and collateral to CRM and SEO. You'll work closely with an Account Executive and Customer Success team to turn a clear target market into engaged accounts, qualified meetings and pipeline.

Day to day you could be doing any and all of the following:

• Run account-based marketing: Build the target account list with an Account Executive and create campaigns across email, LinkedIn, direct mail and personal outreach for heads, bursars and admissions leads


• Improve search visibility: Own SEO and AEO to ensure schools can identify the brand and run focused paid search campaigns targeting high-intent terms.


• Bring expertise to life: Turn research into reports, webinars and articles into compelling case studies


• Build industry relationships: Manage attendance at two to three Canadian conferences each year and develop relationships with school associations.


• Support sales: Create outreach emails, battlecards, demo narratives and proposal materials that help the Account Executive convert leads


• Own HubSpot and website conversion: Manage workflows, nurture sequences, lead scoring, reporting and conversion paths.


• Measure what matters: Report monthly on account engagement, meetings booked and pipeline created, then use the results to improve the plan.

Skills

The successful candidate MUST have experience in the ed tech sector from either the UK or Canada. The following skills and experience is also key:

• At least five years’ experience in B2B SaaS marketing


• Proven success running account-based marketing to a defined list of target accounts


• SEO results you can demonstrate with numbers, plus practical knowledge of AEO


• Excellent writing skills, with an understanding of North American audiences


• Hands on HubSpot experience, including workflows, sequences and reporting


• The right to work in the UK and willingness to travel to Canada annually


• Used to working remotely and autonomously and balancing both strategic projects and hands on delivery of campaigns

You must be fluent in English and have the right to work in the UK.

NB: You must be eligible to work in the UK