Senior Marketing Manager

Marketing Moves; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Marketing Manager to lead innovative lead generation and partner marketing initiatives. In this remote role, you will design and execute targeted strategies tailored to enterprise accounts while collaborating with partners to optimize marketing efforts. Your analytical mindset will drive data-driven decisions, ensuring campaigns are effective and ROI is maximized. Join a cutting-edge technology company and be part of a team that values creativity and results. This is an exciting opportunity for a marketing professional ready to make a significant impact in the tech sector.

Qualifications

• Proven experience in ABM and partner marketing, especially within tech and AI.
• Hands-on proficiency with CRM and marketing automation platforms.
• Strong CRM/marketing automation proficiency, HubSpot preferred.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Design and execute integrated lead generation and ABM strategies.
• Develop and manage multi-channel campaigns to generate and nurture leads.
• Collaborate with partners on go-to-market messaging and demand gen plans.
• Improve lead management through segmentation, scoring and workflows.
• Track ROI and provide actionable insights to grow pipeline.

Skills

ABM (Account-Based Marketing)

Lead Generation

Data-Driven Demand Generation

Communication Skills

Collaboration Skills

Multi-channel campaigns

CRM (HubSpot)

Tools

HubSpot

CRM Platforms

Job description

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Managing Partner at Marketing Moves - The leading global B2B marketing and GTM recruitment company

Senior Marketing Manager - Lead Gen and Partner

Technology

Remote UK

Marketing Moves have partnered with a cutting edge technology company in the search for a results-driven Lead Generation & Partner Marketing Manager.

As a key member of the marketing team, you’ll spearhead targeted lead generation initiatives, ABM and partner marketing.

Responsibilities:

• Design and execute integrated lead generation and ABM strategies tailored to key enterprise accounts and partner channels.
• Develop and manage multi-channel campaigns (email, webinars, content, social, co-marketing) to generate and nurture leads.
• Collaborate with partners on joint go-to-market programs, aligning on value propositions, messaging, and demand gen tactics.
• Optimise lead management through segmentation, scoring models, and streamlined workflows in partnership with Marketing Operations.
• Track performance and ROI, delivering actionable insights from campaign and partner metrics to refine strategies and maximize pipeline growth.

Background:

• Proven experience in ABM and partner marketing, especially within tech and AI.
• Strong understanding of account segmentation, lead nurturing, and data-driven demand generation strategies.
• Hands-on proficiency with CRM and marketing automation platforms (HubSpot preferred).
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication and collaboration skills - you're just as comfortable building relationships with internal stakeholders as you are with external partners.

Contact: Jack Berry

Email: [e-mail]

This is a remote role to be based in the UK with twice monthly meet ups in London.

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing

Industries:

Technology, Information and Media and Computer Hardware Manufacturing