Growth Marketing Lead - EdTech & ABM

Zero Gravity; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Monthly Socials

MacBook Pro equipment

Central London Office

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Private Healthcare

Job summary

Zero Gravity in London is seeking a savvy marketing leader to own the demand engine for our education products. You will manage end-to-end campaigns, participate in events, and drive multi-channel ABM that moves schools from first touch to paid sign-up.

You will write the playbook for scalable growth, optimize the funnel with data, and collaborate across teams to strengthen our voice in UK education. Hybrid work from our Barbican/Old Street HQ.

Qualifications

• Proven track record of driving MQLs and pipeline.
• Experience running events and ABM programs.
• Hands-on with marketing automation and email campaigns.
• Ability to forecast funnel metrics and explain insights.
• Bias toward action: ship, measure, and improve.

Responsibilities

• Own the demand engine end-to-end for Zero Gravity Tutor, shaping strategy and campaigns.
• Lead events from logistics to follow-up for BETT, ASCL, and school shows.
• Build and run ABM campaigns to move teachers and leaders from first touch to paid.
• Expand top-of-funnel presence in LinkedIn, education press, and teacher communities.
• Turn wins into ongoing campaign momentum with case studies and referrals.
• Diagnose the funnel and forecast it using data-driven metrics.

Skills

ABM campaigns

Multi-channel marketing

Event management

Lead nurture sequences

Data-driven forecasting

AI-powered marketing

Job description

Zero Gravity in London is seeking a savvy marketing leader to own the demand engine for our education products. You will manage end-to-end campaigns, participate in events, and drive multi-channel ABM that moves schools from first touch to paid sign-up.

You will write the playbook for scalable growth, optimize the funnel with data, and collaborate across teams to strengthen our voice in UK education. Hybrid work from our Barbican/Old Street HQ.