Remote Digital Fundraising & Campaign Lead

Mission Aviation Fellowship UK; Maidstone; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Salary £45,047 per year

22 days + 8 holidays

Non-contributory pension (10%)

Death in service

Flexible working

Employee Assistance Programme

Job summary

Mission Aviation Fellowship UK is seeking a Digital Fundraising and Campaign Lead to drive the charity’s digital fundraising, donor acquisition, and multichannel campaigns. The role oversees a small team and focuses on audience insights, data-driven strategies and innovative digital approaches.

The position is remote-based with monthly attendance at the Folkestone office, offering a competitive salary (£45,047) and benefits including a pension, generous leave, and career development.

Qualifications

• At least five years' proven experience in digital fundraising and marketing within a charity or mission-driven organisation
• At least two years' management experience leading digital fundraising or marketing teams
• Experience in writing, reviewing and editing copy for a variety of audiences and uses
• Demonstrable success in developing and delivering multichannel digital campaigns with measurable impact
• Demonstrable expertise in paid media strategy and optimisation, including Google Ads, Meta and programmatic advertising
• Experience using analytics tools, such as Google Analytics and CRM platforms
• Experience in project management
• Excellent stakeholder management and influencing skills
• A degree or equivalent standard of education

Responsibilities

• Lead a small team in the delivery of our annual digital campaign roadmap, overseeing integrated campaigns from concept through to delivery
• Ensure campaigns are audience-focused, data-driven and optimised for donor acquisition, retention and lifetime value
• Provide strategic oversight of paid media, budgets and campaign performance, using donor insights and analytics to inform segmentation and supporter journeys
• Champion innovation and new approaches to digital fundraising
• Advise senior leadership on digital fundraising trends and performance
• Build relationships with external partners, agencies and suppliers
• Oversee the development and delivery of events at festivals
• Identify new opportunities to maximise acquisition and income from events
• Support forecasting, planning and resource allocation

Skills

Digital fundraising

Team management

Copywriting

Multichannel campaigns

Paid media

Analytics

CRM

Project management

Stakeholder management

Education

Degree or equivalent

Tools

Google Ads

Meta Ads

Programmatic advertising

CRM platforms

Job description

Mission Aviation Fellowship UK is seeking a Digital Fundraising and Campaign Lead to drive the charity’s digital fundraising, donor acquisition, and multichannel campaigns. The role oversees a small team and focuses on audience insights, data-driven strategies and innovative digital approaches.

The position is remote-based with monthly attendance at the Folkestone office, offering a competitive salary (£45,047) and benefits including a pension, generous leave, and career development.