Digital Fundraising and Campaign Lead

Mission Aviation Fellowship UK; Maidstone; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Salary £45,047 per year

22 days + 8 holidays

Non-contributory pension (10%)

Death in service

Flexible working

Employee Assistance Programme

Job summary

Mission Aviation Fellowship UK is seeking a Digital Fundraising and Campaign Lead to drive the charity’s digital fundraising, donor acquisition, and multichannel campaigns. The role oversees a small team and focuses on audience insights, data-driven strategies and innovative digital approaches.

The position is remote-based with monthly attendance at the Folkestone office, offering a competitive salary (£45,047) and benefits including a pension, generous leave, and career development.

Qualifications

• At least five years' proven experience in digital fundraising and marketing within a charity or mission-driven organisation
• At least two years' management experience leading digital fundraising or marketing teams
• Experience in writing, reviewing and editing copy for a variety of audiences and uses
• Demonstrable success in developing and delivering multichannel digital campaigns with measurable impact
• Demonstrable expertise in paid media strategy and optimisation, including Google Ads, Meta and programmatic advertising
• Experience using analytics tools, such as Google Analytics and CRM platforms
• Experience in project management
• Excellent stakeholder management and influencing skills
• A degree or equivalent standard of education

Responsibilities

• Lead a small team in the delivery of our annual digital campaign roadmap, overseeing integrated campaigns from concept through to delivery
• Ensure campaigns are audience-focused, data-driven and optimised for donor acquisition, retention and lifetime value
• Provide strategic oversight of paid media, budgets and campaign performance, using donor insights and analytics to inform segmentation and supporter journeys
• Champion innovation and new approaches to digital fundraising
• Advise senior leadership on digital fundraising trends and performance
• Build relationships with external partners, agencies and suppliers
• Oversee the development and delivery of events at festivals
• Identify new opportunities to maximise acquisition and income from events
• Support forecasting, planning and resource allocation

Skills

Digital fundraising

Team management

Copywriting

Multichannel campaigns

Paid media

Analytics

CRM

Project management

Stakeholder management

Education

Degree or equivalent

Tools

Google Ads

Meta Ads

Programmatic advertising

CRM platforms

Job description

Digital Fundraising and Campaign Lead

Mission Aviation Fellowship is seeking a talented Digital Fundraising and Campaign Lead to drive digital fundraising and donor acquisition activity, delivering campaigns that increase engagement, support and income.

If you are a creative digital fundraising and marketing professional with a background in charity work or with a mission-driven organisation, this is your chance to support our work providing life-changing support across the world.

Location: Remote-based role with attendance required once a month at the MAF office located in Folkestone

Rewards: Salary of £45,047, plus a generous pension scheme, annual leave entitlement, and other great benefits and professional growth opportunities

Contract: Full-time, 12 month fixed-term maternity cover

The Role

As a Digital Fundraising and Campaign Lead, you will lead a small team in the delivery of our annual digital campaign roadmap, overseeing integrated campaigns from concept through to delivery.

Specifically, you will ensure we produce campaigns that are audience-focused, data-driven and optimised for donor acquisition, retention and lifetime value.

You will provide strategic oversight of paid media, budgets and campaign performance, using donor insights and analytics to inform segmentation and supporter journeys while championing innovation and new approaches to digital fundraising.

Additionally, you will:

• Advise senior leadership on digital fundraising trends and performance
• Build relationships with external partners, agencies and suppliers
• Oversee the development and delivery of events at festivals
• Identify new opportunities to maximise acquisition and income from events
• Support forecasting, planning and resource allocation

About You

To be considered as a Digital Fundraising and Campaign Lead, you will need:

• At least five years' proven experience in digital fundraising and marketing within a charity or mission-driven organisation
• At least two years' management experience leading digital fundraising or marketing teams
• Experience of writing, reviewing and editing copy for a variety of audiences and uses
• Demonstrable success in developing and delivering multichannel digital campaigns with measurable impact
• Demonstrable expertise in paid media strategy and optimisation, including Google Ads, Meta and programmatic advertising
• Experience using analytics tools, such as Google Analytics and CRM platforms
• Experience in project management
• Excellent stakeholder management and influencing skills
• A degree or equivalent standard of education

About Us

Mission Aviation Fellowship (MAF) is a Christian organisation that uses light aircraft to deliver practical help, physical healing and spiritual hope to some of the world's most remote and inaccessible communities.

For 80 years, MAF has been working in partnership with hundreds of other organisations to enable access to medical care, education, livelihood training and long-term support in over 24 low-income countries.

They believe that every community, however remote, should have access to the essentials of life - that's why MAF's flights are a lifeline, not a luxury.

The Benefits

• Salary of £45,047 per annum
• Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
• Non-contributory pension scheme (10% of salary); employees may make voluntary additional contributions
• Death in service payment
• Flexible working policy
• Access to our Employee Assistance Programme

Christian Values, Beliefs and Ethos

As a Christian mission, MAF UK seeks staff who share in the evangelical Christian values and beliefs as described in the mission, purpose, values, and beliefs statements. All staff will be required to actively support and demonstrate the Christian values of the organisation and to take part in organisational activities such as staff devotions, prayer meetings, and fellowship days.

Other organisations may call this role Digital Fundraising Manager, Digital Fundraising Lead, Digital Campaign Manager, Fundraising Campaign Manager, Digital Marketing Manager, Digital Acquisition Manager, Digital Fundraising & Marketing Manager, Charity Digital Marketing Manager, or Campaign Lead.

The closing date for this role is 8th October 2026.

We will be reviewing applications and interviewing suitable candidates as they are received.