Social Media Manager

Mission Aviation Fellowship UK; Folkestone; Hybrid; GBP 36,900 - 45,100; Full time

Benefits offered by this job

Salary of £41,000 annually

Generous pension scheme

22 days annual leave plus public holidays

Employee Assistance Programme

Job summary

A leading nonprofit organization in the UK seeks a Social Media Manager to enhance their social media strategy and engagement. This full-time role requires at least three years of experience in social media management, focusing on both organic and paid channels. The position offers a salary of £41,000, hybrid working, and an opportunity to contribute to a meaningful mission. Ideal candidates will demonstrate strong storytelling skills, strategic thinking, and a passion for humanitarian work.

Qualifications

• At least three years’ experience in a similar social media management role.
• Proven experience leading organic and paid social media in a charity context.
• Experience with ambassador or influencer programmes.

Responsibilities

• Lead the social media strategy to engage audiences and amplify the message.
• Implement campaigns across organic and paid channels.
• Monitor trends and social listening for relevant opportunities.

Skills

Social media strategy design

Copywriting and storytelling

Data analysis

Campaign performance tracking

Agile methodologies

Education

Degree or equivalent

Job description

Overview

Join to apply for the Social Media Manager role at Mission Aviation Fellowship UK.

Mission Aviation Fellowship (MAF) is seeking a Social Media Manager to lead the delivery of our social media strategy, ensuring our message reaches and resonates with the right audiences in support of our life-changing mission.

This is a rewarding opportunity for a strategic, creative social media professional to shape high-impact storytelling, build meaningful engagement, and help connect more people to the work we do in some of the world’s most remote communities.

Location

Location: Folkestone, Kent or Cranfield, Oxford (with hybrid working)

Compensation and Contract

Rewards: Salary of £41,000, plus a generous pension scheme, annual leave entitlement, and other great benefits and professional growth opportunities

Contract: Permanent, full-time

The Role

As our Social Media Manager, you will shape our social media strategy to engage the right audiences, amplify our message and support our mission through exceptional campaigns. You’ll work across organic and paid channels, translating organisational priorities into platform-specific plans, campaigns, and editorial calendars, whilst working collaboratively with other departments to support their content-creation requirements. You’ll oversee our ambassador and influencer approach, shaping programmes that connect with audiences in authentic, credible ways. You’ll co-ordinate inclusive, impact-led storytelling with trusted partners and put clear briefs and frameworks in place to ensure collaborations are ethical, effective, and support engagement and donor income, across one-off, regular, and monthly giving.

Additionally, you will:

• Champion a video-first, mobile-led approach across social channels
• Manage agencies, creators, and freelancers against agreed KPIs and budgets
• Lead performance tracking, insight and reporting across social campaigns
• Drive testing, learning, and optimisation to improve reach and engagement
• Monitor trends and social listening to identify relevant opportunities

About You

To be considered as our Social Media Manager, you will need:

• At least three years’ experience in a similar social media management role
• Demonstrable experience in designing and delivering social media strategies that achieve cost returns in line with industry standards
• Proven experience leading both organic and paid social media activity within a mission-driven or charity context
• Experience working within an agile environment, with a good understanding of Scrum and sprint methodologies
• A track record of building and delivering successful ambassador or influencer programmes, including contracting, briefing, and performance measurement
• Evidence of translating insight and performance data into channel growth, supporter acquisition and measurable Donor Income, including one-off, regular and monthly giving
• Strong copywriting, storytelling and editing skills, with the ability to adapt tone across platforms
• A degree or equivalent

About Us

Mission Aviation Fellowship (MAF) is a Christian organisation that uses light aircraft to deliver practical help, physical healing and spiritual hope to some of the world’s most remote and inaccessible communities.

For 80 years, MAF has been working in partnership with hundreds of other organisations to enable access to medical care, education, livelihood training and long-term support in over 24 low-income countries.

We believe that every community, however remote, should have access to the essentials of life – that’s why MAF’s flights are a lifeline, not a luxury.

Benefits

• Salary of £41,000 per annum
• Annual leave entitlement of 22 days per year plus 8 paid public holidays per year
• Non-contributory pension scheme (10% of salary); employees may make voluntary additional contributions
• Death in service payment
• Access to our Employee Assistance Programme

This is a fantastic opportunity for a proven social media strategist to join our mission-led organisation. You will have the chance to sharpen your expertise across exciting, high-profile projects with real, genuine purpose, allowing you to develop your craft, whilst knowing your work is part of something truly meaningful. What’s more, you will discover the true flexibility of hybrid working, affording you greater control over how and where you work, supporting both your professional focus and life beyond it.

As a Christian mission, MAF UK seeks staff who share in the evangelical Christian values and beliefs as described in the mission, purpose, values, and beliefs statements. All staff will be required to actively support and demonstrate the Christian values of the organisation and to take part in organisational activities such as staff devotions, prayer meetings, and fellowship days.

Other organisations may call this role Social Media Lead, Digital Social Manager, Social Content Manager, Digital Marketing Manager, or Social Media Strategist.

Webrecruit and Mission Aviation Fellowship UK are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

Seniority, Employment Type, and Function

• Mid-Senior level
• Full-time
• Marketing and Management
• Non-profit Organization Management

Job Visibility

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Location notes: Ashford, Kingston, Worth, Canterbury, Manston areas in England (2 days ago to 3 weeks ago postings)

Next Steps

If you want to apply, please proceed via the application button. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.