Remote CRM Email Marketing Executive – Personalisation

Inspired Thinking Group (Itg); England; Híbrido; GBP 28 000 - 36 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

25 days holiday

Bank holidays

Wellbeing Day

Flexible holidays

Smart Working 40% from home

Work abroad 90 days

Pension

Medical cash plan

Salary sacrifice car

Payroll giving

Qualifications funding

Employee of the Month bonus

Referral bonuses

Wellbeing workshops

Wellbeing champions

Volunteer day

Perks platform discounts

Resumo da oferta

Inspired Thinking Group (Itg) seeks a CRM Campaign Assistant to support planning, execution and testing of email and push campaigns across our food digital channels. You will work closely with editorial, designers and developers in Salesforce Marketing Cloud to deliver customer-centric communications for M&S Food.

The role covers BAU batch emails, trigger emails and personalised content, with opportunities to influence segmentation and testing. A hybrid working pattern is available in the UK.

Qualificações

• Around one year’s experience working in CRM, email marketing or a closely related digital marketing role.
• Experience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• An understanding of customer segmentation, personalisation and data-led communications.
• Strong organisational and planning skills, with excellent attention to detail.
• Confident written and verbal communication skills, with the ability to work effectively with multiple stakeholders.
• An analytical mindset and an interest in using campaign results to identify opportunities for improvement.
• Experience briefing or developing customer-facing creative content.
• Ability to manage multiple priorities in a busy and fast-paced environment.
• Ability to work independently while collaborating effectively as part of a wider team.
• A good understanding of retail or customer-focused marketing would be beneficial.

Responsabilidades

• Support the full campaign process for email and push, from briefing data and creative requirements through to testing and scheduling.
• Support the delivery of BAU batch email and push notifications, ensuring communications are customer-centric, accurate and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data and available tools to support effective campaign decisions and improve the relevance of communications.
• Work with internal data science and audience management teams to segment audiences and identify opportunities for personalisation.
• Support the team with CRM tests, ensuring activity builds on previous insights and campaign learnings.
• Support with CRM reporting for the team.
• Work closely with the wider Marketing, Data and Digital teams to deliver against business objectives and ensure all customer communications are accurate and on brand.
• Help raise awareness of M&S Food digital content among customers and colleagues.
• Support the launch and ongoing delivery of a new monthly dietary preferences email programme, helping to create more relevant and personalised communications based on customers’ dietary needs and preferences.
• Provide holiday cover and campaign support across the wider Food CRM team, helping to ensure the smooth and timely delivery of activity during periods of absence or increased workload.

Conhecimentos

CRM experience

Email marketing

Salesforce Marketing Cloud

Segmentation/personalisation

Organisation

Written/verbal communication

Analytical mindset

Content briefing/development

Multi-priority management

Independent working

Retail marketing knowledge

Ferramentas

Salesforce Marketing Cloud

Email marketing platform

Descrição da oferta de emprego

Inspired Thinking Group (Itg) seeks a CRM Campaign Assistant to support planning, execution and testing of email and push campaigns across our food digital channels. You will work closely with editorial, designers and developers in Salesforce Marketing Cloud to deliver customer-centric communications for M&S Food.

The role covers BAU batch emails, trigger emails and personalised content, with opportunities to influence segmentation and testing. A hybrid working pattern is available in the UK.