Remote CRM Campaign Specialist (Salesforce MC)

Inspired Thinking Group; Greater London; Híbrido; GBP 28.000 - 40.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from home

25 Days Holidays + Bank Holidays

Wellbeing initiatives

Cutting-edge technology

Brand discounts

Enhanced sick pay

Health Insurance

Referral programme

Welcome packs

Descripción de la vacante

Inspired Thinking Group is seeking a CRM campaign professional to support end-to-end customer communications for M&S Food across email and push channels. You will collaborate with editorial, designers and developers in Salesforce Marketing Cloud to briefing data, test, schedule and optimise campaigns.

You will contribute to BAU batch emails and trigger communications, focusing on customer-centric and accurate messaging aligned with M&S Food objectives.

Formación

• Strong organisational and planning skills with excellent attention to detail.
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Responsabilidades

• Support the full campaign process for email and push campaigns from briefing data through to testing and scheduling, collaborating with editorial, designers and developers in Salesforce Marketing Cloud.
• Support delivery of BAU batch email and push notifications, ensuring communications are customer-centric and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Utilise customer data and available tools to inform campaign decisions and improve relevance of communications.
• Work with data science and audience teams to segment audiences and identify opportunities for personalisation.
• Assist CRM tests and ensure activity builds on insights and campaign learnings.
• Support CRM reporting for the team.
• Collaborate with Marketing, Data and Digital teams to ensure communications are accurate and on-brand.
• Raise awareness of M&S Food digital content among customers and colleagues.
• Assist with the monthly dietary preferences email programme to personalise communications.
• Provide holiday cover and campaign support across the wider Food CRM team.

Conocimientos

CRM

Email marketing

Segmentation

Personalisation

Data-driven insights

Stakeholder management

Analytical mindset

Communication

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

Inspired Thinking Group is seeking a CRM campaign professional to support end-to-end customer communications for M&S Food across email and push channels. You will collaborate with editorial, designers and developers in Salesforce Marketing Cloud to briefing data, test, schedule and optimise campaigns.

You will contribute to BAU batch emails and trigger communications, focusing on customer-centric and accurate messaging aligned with M&S Food objectives.