CRM Campaign Specialist – Email & Personalisation

Inspired Thinking Group (ITG); Greater London; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Wellbeing Day

Smart Working up to 40% from home

Work abroad after 12 months

Pension scheme

Medical cash plan

Electric car salary sacrifice

Charity payroll giving

Professional qualifications funding

Employee of the Month £250 bonus

Referral bonuses up to £1,500

Wellbeing Workshops

Wellbeing Champions

Volunteer Day

Perks platform discounts

Job summary

Inspired Thinking Group (ITG) is seeking a CRM-focused digital marketer to support planning and delivery of CRM activity across our food digital channels. You will help drive trade, build the M&S Food brand, and work with multiple teams to deliver accurate, on-brand communications.

The role involves assisting with end-to-end campaign delivery, segmentation, testing, and reporting, with smart working options and a focus on data-led personalisation.

Qualifications

• Around one year’s experience working in CRM, email marketing or a closely related digital marketing role.
• Experience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• An understanding of customer segmentation, personalisation and data-led communications.
• Strong organisational and planning skills, with excellent attention to detail.
• Confident written and verbal communication skills, with the ability to work effectively with multiple stakeholders.
• An analytical mindset and an interest in using campaign results to identify opportunities for improvement.
• Experience briefing or developing customer-facing creative content.
• Ability to manage multiple priorities in a busy and fast-paced environment.
• Ability to work independently while collaborating effectively as part of a wider team.
• A good understanding of retail or customer-focused marketing would be beneficial.

Responsibilities

• Coordinate end-to-end email and push campaigns in Salesforce Marketing Cloud.
• Support BAU batch email and push deliveries aligned with M&S Food objectives.
• Assist with trigger email communications.
• Collaborate with the campaign manager to use data for targeted communications.
• Work with data teams to segment audiences and personalise messages.
• Support CRM testing and apply learnings to campaigns.
• Help with CRM reporting for the team.
• Collaborate with Marketing, Data and Digital teams to stay on brand.
• Raise awareness of M&S Food digital content among customers.
• Support monthly dietary preferences email programme development.
• Provide holiday cover and campaign support during absences.

Skills

CRM experience

Email marketing

Customer segmentation

Personalisation

Data-led communications

Organisational skills

Written and verbal communication

Analytical mindset

Independent working

Stakeholder collaboration

Retail marketing knowledge

Tools

Salesforce Marketing Cloud

Job description

Inspired Thinking Group (ITG) is seeking a CRM-focused digital marketer to support planning and delivery of CRM activity across our food digital channels. You will help drive trade, build the M&S Food brand, and work with multiple teams to deliver accurate, on-brand communications.

The role involves assisting with end-to-end campaign delivery, segmentation, testing, and reporting, with smart working options and a focus on data-led personalisation.