CRM Executive (6-Month Fixed Term Contract)

Inspired Thinking Group; Greater London; Hybrid; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Work from home

25 Days Holidays + Bank Holidays

Wellbeing initiatives

Cutting-edge technology

Brand discounts

Enhanced sick pay

Health Insurance

Referral programme

Welcome packs

Job summary

Inspired Thinking Group is seeking a CRM campaign professional to support end-to-end customer communications for M&S Food across email and push channels. You will collaborate with editorial, designers and developers in Salesforce Marketing Cloud to briefing data, test, schedule and optimise campaigns.

You will contribute to BAU batch emails and trigger communications, focusing on customer-centric and accurate messaging aligned with M&S Food objectives.

Qualifications

• Strong organisational and planning skills with excellent attention to detail.
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Responsibilities

• Support the full campaign process for email and push campaigns from briefing data through to testing and scheduling, collaborating with editorial, designers and developers in Salesforce Marketing Cloud.
• Support delivery of BAU batch email and push notifications, ensuring communications are customer-centric and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Utilise customer data and available tools to inform campaign decisions and improve relevance of communications.
• Work with data science and audience teams to segment audiences and identify opportunities for personalisation.
• Assist CRM tests and ensure activity builds on insights and campaign learnings.
• Support CRM reporting for the team.
• Collaborate with Marketing, Data and Digital teams to ensure communications are accurate and on-brand.
• Raise awareness of M&S Food digital content among customers and colleagues.
• Assist with the monthly dietary preferences email programme to personalise communications.
• Provide holiday cover and campaign support across the wider Food CRM team.

Skills

CRM

Email marketing

Segmentation

Personalisation

Data-driven insights

Stakeholder management

Analytical mindset

Communication

Tools

Salesforce Marketing Cloud

Job description

Responsibilities

• Support the full campaign process for email and push, from briefing data and creative requirements through to testing and scheduling, working closely with editorial, designers and developers in Salesforce Marketing Cloud
• Support the delivery of BAU batch email and push notifications, ensuring communications are customer-centric, accurate and aligned with M&S Food objectives
• Support the delivery of trigger email communications
• Work with the assistant campaign manager to use customer data and available tools to support effective campaign decisions and improve the relevance of communications
• Work with internal data science and audience management teams to segment audiences and identify opportunities for personalisation
• Support the team with CRM tests, ensuring activity builds on previous insights and campaign learnings
• Support with CRM reporting for the team
• Work closely with the wider Marketing, Data and Digital teams to deliver against business objectives and ensure all customer communications are accurate and on brand
• Help raise awareness of M&S Food digital content among customers and colleagues
• Support the launch and ongoing delivery of a new monthly dietary preferences email programme, helping to create more relevant and personalised communications based on customers’ dietary needs and preferences
• Provide holiday cover and campaign support across the wider Food CRM team, helping to ensure the smooth and timely delivery of activity during periods of absence or increased workload

Benefits

• Work from home
• 25 Days Holidays + Bank Holidays
• Wellbeing at ITG: From employee Wellbeing Days to company-wide initiatives, your wellbeing is our top priority
• Tech: Our cutting-edge technology empowers people to be their creative best
• Discounts: Save money with some of the biggest brands around
• Enhanced Sick Pay: For when you’re not quite feeling yourself
• Health Insurance
• Referral Programme
• Welcome Packs

Requirements

Strong organisational and planning skills, with excellent attention to detailAn understanding of customer segmentation, personalisation and data-led communicationsA good understanding of retail or customer-focused marketing would be beneficialExperience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluationAround one year’s experience working in CRM, email marketing or a closely related digital marketing roleAn analytical mindset and an interest in using campaign results to identify opportunities for improvementAbility to work independently while collaborating effectively as part of a wider teamExperience briefing or developing customer-facing creative contentConfident written and verbal communication skills, with the ability to work effectively with multiple stakeholdersExperience using an email marketing platform, ideally Salesforce Marketing CloudAbility to manage multiple priorities in a busy and fast-paced environment