Remote Brand Marketing Manager: Gen Z EdTech & Campus

Twinkl Ltd.; United Kingdom; Remote; GBP 42,000 - 54,000; Full time

Benefits offered by this job

33 days paid time off per year (pro‑r‑

Fully paid Me Day

Westfield Health cash plan

Enhanced pension contributions

Twinkl access for employee and family

Job summary

Twinkl is seeking a Brand Marketing Manager for a 6-month fixed-term contract based in the UK, with remote working. You will own event planning, campus activations, social growth, ambassador outreach, and campaigns targeting Trainee Teachers and Early Career Teachers.

You’ll lead campus events, grow a social following, expand creator partnerships, and run high-impact awareness campaigns aligned with the academic calendar.

Qualifications

• 4+ years of hands-on marketing experience in brand marketing, events, or social/community growth.
• Experience organizing campus activations and building relationships with academic institutions.
• Proven track record in social media content planning, audience growth, and influencer management.
• Strong understanding of Gen Z platforms (TikTok, Instagram, YouTube).
• Data-literate, comfortable monitoring reach, engagement, and conversions.

Responsibilities

• Plan, coordinate, and execute university activations and campus events with targeted campaigns.
• Pitch and deliver or brief education specialists for guest lectures and workshops.
• Expand ambassador networks across universities to drive user-generated content and sign-ups.
• Manage creator outreach, negotiations, and briefs for Gen Z educator partnerships.
• Collaborate with central teams to target Paid Media, SEO/GEO, and CRM nurture.

Skills

Brand marketing

Social growth

Ambassador network

Influencer management

Campaign planning

Data-driven

Job description

Twinkl is seeking a Brand Marketing Manager for a 6-month fixed-term contract based in the UK, with remote working. You will own event planning, campus activations, social growth, ambassador outreach, and campaigns targeting Trainee Teachers and Early Career Teachers.

You’ll lead campus events, grow a social following, expand creator partnerships, and run high-impact awareness campaigns aligned with the academic calendar.