Brand Marketing Manager

Twinkl Ltd.; United Kingdom; On-site; GBP 32,000 - 44,000; Full time

Benefits offered by this job

33 days paid time off (pro‑rata)

Westfield Health cash plan

Fully paid personal day

Job summary

Twinkl Ltd. in the UK is seeking an energetic Brand Marketing Manager for a 6-month fixed-term contract.

You will own event planning, social growth, brand positioning and ambassador outreach focused on Gen Z educators, Trainee Teachers and Early Career Teachers (ECTs). Working with our segment pod, you’ll drive campus activations, university partnerships and multi-channel campaigns, building a loyal social following and expanding Twinkl’s creator footprint.

Qualifications

• 4+ years of hands-on marketing experience in brand marketing, events, or social/community growth.

Responsibilities

• Plan, coordinate and execute campus activations at university events and induction weeks.
• Lead social content planning and influencer/ambassador campaigns for Gen Z educators.
• Build relationships with universities, faculties and education providers.
• Drive multi-channel awareness campaigns aligned with the academic calendar.

Skills

Brand marketing

Events

Social growth

Ambassador program

Job description

Location: UK based
Annual Salary: £32k - £44k
Hours of work: 37.5 hours per week
Contract: 6 month fixed term contract

We are looking for an energetic, autonomous, and delivery-focused Brand Marketing Manager for an initial 6-month contract. You will take direct ownership of event planning, social growth, brand positioning, and ambassador outreach, with a primary focus on the Gen Z educator audience, including Trainee Teachers and Early Career Teachers (ECTs).

Working alongside our segment pod, you will bring clear direction and momentum to initiatives by planning dynamic campus events, building a loyal social following, expanding our creator footprint, and driving high-impact integrated awareness campaigns.

Key Responsibilities

Campus Activations & University Partnerships

• Plan, coordinate, and execute high-energy activations at university Freshers’ Fayres, education department fairs, and campus induction weeks with targeted merchandise and digital sign-up drivers.
• Pitch and deliver (or brief education specialists to deliver) practical guest lectures and workshops.
• Build and nurture strategic relationships with university education faculties, course leaders, and SCITT providers.
• Design and host live virtual sessions and drop-ins tailored to trainee milestones (e.g., placement prep, job application season).
• Work with student unions and campus ambassadors to drive peer referrals and sign-ups for Twinkl’s free 6-month Trainee subscription.

Social, Ambassador & Community Strategy

• Ideate, script, shoot, and edit native social content (TikTok, Instagram Reels, YouTube Shorts) that taps into trends and teacher subcultures.
• Run rapid test-and-learn cycles on hooks, video formats, and messaging angles.
• Revitalize and scale our network of Trainee and ECT ambassadors across universities to drive consistent user-generated content (UGC).
• Manage creator outreach, negotiations, and creative briefings for Gen Z educator-influencer partnerships.

Audience Insight & Project Delivery

• Conduct social listening to spot teacher pain points and cultural trends, turning them into live activations.
• Audit and refine Ideal Customer Profiles (ICPs) and Jobs-To-Be-Done (JTBD) for trainees and ECTs.
• Plan and deliver multi-channel top-of-funnel awareness and prospect generation campaigns aligned with the academic calendar.
• Collaborate with central teams to provide targeting recommendations for Paid Media, SEO/GEO discoverability, and CRM nurture sequences.

What We’re Looking For

• 4+ years of hands‑on marketing experience in brand marketing, events, or social/community growth (ideally within B2C subscription, EdTech, or youth/culture brands).
• Practical experience organizing campus activations (Freshers' Fayres, student recruitment) and building relationships with academic institutions.
• Proven track record in social media content planning, audience growth, ambassador network building, and influencer management.
• Strong understanding of Gen Z platforms (TikTok, Instagram, YouTube, Reddit), viral vertical video trends, and teacher subcultures.
• Data‑literate, comfortable monitoring reach, engagement rates, prospect generation, and conversion metrics.

How We’ll Look After You

• Enjoy 33 days of paid time off per year (pro‑rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self‑care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.

About Us

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award‑winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can’t find exactly what you need? Just ask. Our world‑class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Who are we and what do we do?

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award‑winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can’t find exactly what you need? Just ask. Our world‑class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Whoever you are, whatever you teach, Twinkl is here for you! #HPINDEED