B2B Marketing Leader — EdTech, UKI (Remote)

Tribepad; United Kingdom; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Westfield Health Cash Plan

33 days annual leave (pro rata)

Me Day

Company volunteering day

Twinkl subscriptions for you and your

Job summary

Twinkl is seeking a strategic, commercially minded B2B Marketing Manager to lead marketing across the UK & Ireland. You’ll own campaigns that generate demand, support pipeline growth and help schools discover Twinkl’s value, working with Sales, Product and Education teams to convert insight into action.

You’ll manage a talented team, set priorities, optimise multi-channel campaigns and measure impact against MQL/SQL targets.

Qualifications

• Experience in B2B marketing or similar commercially focused role, ideally with education sector exposure.
• Proven track record owning lead generation and marketing performance with pipeline impact.
• Strong strategic and commercial judgement translating insights into actions.
• Proven people-management experience with coaching and developing teams.

Responsibilities

• Own marketing performance across UKI and deliver against MQL, SQL and conversion targets.
• Develop differentiated multi-channel campaigns grounded in audience insight.
• Collaborate with Sales, Product and Education to align on value propositions and journeys.
• Diagnose performance using data and make evidence-based recommendations.
• Lead and develop a multidisciplinary marketing team, setting expectations and coaching growth.

Skills

B2B marketing

Lead generation

Campaign planning

Data-driven decisions

People management

Cross-functional collaboration

Stakeholder influence

Job description

Twinkl is seeking a strategic, commercially minded B2B Marketing Manager to lead marketing across the UK & Ireland. You’ll own campaigns that generate demand, support pipeline growth and help schools discover Twinkl’s value, working with Sales, Product and Education teams to convert insight into action.

You’ll manage a talented team, set priorities, optimise multi-channel campaigns and measure impact against MQL/SQL targets.