B2B Marketing Manager (UKI)

Tribepad; United Kingdom; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Westfield Health Cash Plan

33 days annual leave (pro rata)

Me Day

Company volunteering day

Twinkl subscriptions for you and your

Job summary

Twinkl is seeking a strategic, commercially minded B2B Marketing Manager to lead marketing across the UK & Ireland. You’ll own campaigns that generate demand, support pipeline growth and help schools discover Twinkl’s value, working with Sales, Product and Education teams to convert insight into action.

You’ll manage a talented team, set priorities, optimise multi-channel campaigns and measure impact against MQL/SQL targets.

Qualifications

• Experience in B2B marketing or similar commercially focused role, ideally with education sector exposure.
• Proven track record owning lead generation and marketing performance with pipeline impact.
• Strong strategic and commercial judgement translating insights into actions.
• Proven people-management experience with coaching and developing teams.

Responsibilities

• Own marketing performance across UKI and deliver against MQL, SQL and conversion targets.
• Develop differentiated multi-channel campaigns grounded in audience insight.
• Collaborate with Sales, Product and Education to align on value propositions and journeys.
• Diagnose performance using data and make evidence-based recommendations.
• Lead and develop a multidisciplinary marketing team, setting expectations and coaching growth.

Skills

B2B marketing

Lead generation

Campaign planning

Data-driven decisions

People management

Cross-functional collaboration

Stakeholder influence

Job description

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials that support learning from birth through to secondary education and beyond.

We believe every child deserves to feel loved, supported and inspired to learn. That’s why we’re passionate about creating engaging, high-quality educational resources that make a genuine difference to teachers, schools and families across the globe.

Our library of over 1,000,000 teaching and learning resources has been created by experienced educators to support learning both inside and outside the classroom.

From planning and assessment tools to leadership and wellbeing resources, we help educators focus on what matters most—inspiring learners.

As Twinkl continues to grow, we’re looking for a strategic, commercial and experienced B2B Marketing Manager to lead our marketing activity across the UK and Ireland.

About the Role

You’ll own marketing performance across the region, leading your team to develop creative, insight-led campaigns that generate demand, support pipeline growth and help more schools discover the value Twinkl can bring.

You'll work closely with our B2B Sales, Product, Education and Central Marketing teams, combining strategic thinking with creative execution in a fast-moving area of the business. People management experience is essential, alongside a strong track record in B2B campaign planning, execution and optimisation.

This is for you if you have a strong sense of ownership, and enjoy taking an idea or challenge and making it happen. You’ll join a collaborative, results-oriented B2B team that values experimentation, agility and learning.

This is an opportunity to take real ownership of B2B marketing across one of Twinkl's most established markets, leading an experienced team and working closely with Sales, Product and Education to shape how we reach and engage schools.

You'll have the opportunity to build new approaches, test and scale ideas, influence strategy and see the commercial impact of your work.

In this role, you’ll:

Own commercial marketing performance across UKI, accountable for delivery against agreed MQL, SQL and conversion targets.

Maintain a clear view of performance against target and forecast, proactively identifying opportunities, gaps and risks and taking action to maximise performance.

Develop differentiated and creative campaign strategies grounded in audience insight and in alignment with Product and Education, with a clear value proposition, commercial objective, customer journey, channel rationale and measurement approach.

Work with Data and Revenue Ops to use customer, market, funnel and campaign data to diagnose performance, form hypotheses and make evidence-based recommendations about where to invest, optimise, scale, pause or pivot.

Build a strong partnership with Sales, aligning on target audiences, pipeline priorities, lead quality and conversion opportunities, and using sales insight to drive continuous improvement.

Lead and develop a multidisciplinary marketing team, setting clear expectations, delegating effectively and coaching team members to build capability and independence.

Manage budgets, timelines and workflow to ensure efficient delivery and maximise ROI.

Contribute to the wider B2B strategy and support new initiatives, channels or segments as needed.

What You’ll Need to Succeed

We’re looking for a strategic, commercially minded B2B marketing leader who combines creative campaign thinking with data-driven decision-making, thriving in a fast-paced, collaborative EdTech environment.

You’ll bring:

Experience in B2B marketing or a similar commercially focused role, ideally with exposure to the education sector.

Proven experience owning lead generation and commercial marketing performance, with a strong understanding of pipeline, conversion and revenue impact.

Strong strategic and commercial judgement, with the ability to turn customer, market and performance insight into clear recommendations and action.

Proven people-management experience, with the ability to set clear expectations, delegate effectively, coach others and build a high-performing team.

Strong campaign planning and optimisation experience across multiple channels, with a track record of testing, learning and improving performance.

Confident working with data to diagnose performance and make evidence-based decisions.

Excellent written and verbal communication, with the ability to create compelling propositions and influence stakeholders across different functions and levels.

Highly adaptable and comfortable working across concurrent projects.

How We’ll Look After You

Westfield Health Cash Plan:Allows users to claim money back (up to set limits) for everyday healthcare expenses, such as dental check-ups, optical care, and therapy treatments.

Annual Leave:33 days inclusive of bank holidays (pro rata).

Me Day:A dedicated Me Day each year for yourself.

Volunteering:A paid charity volunteering day each year.

Twinkl Perks:Free Twinkl subscriptions for you and your family.

Culture:A friendly, welcoming, supportive environment and a people-first culture where collaboration and kindness matter.

Flexibility:Flexible working with opportunities to work from home.

Inclusion:A commitment to creating an inclusive workplace. Our Employee Network Programme includes groups focused on LGBTQ+, People of Colour, Disabilities (visible/invisible), Women in Tech & Working Parents.

Financial Security:Enhanced pension contributions and Life insurance.

Family Support:Enhanced maternity, adoption, and paternity pay.

Loyalty:Long service awards and additional annual leave.

Join Us

If you’re excited by the opportunity to shape how Twinkl builds future skills and help colleagues take ownership of their growth, we’d love to hear from you.