Remote B2B Marketing Campaigns Lead

JS Group; Southampton; Remote; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Remote work

Job summary

JS Group is seeking an experienced Marketing Campaigns Lead to own planning, creation and delivery of high-impact marketing campaigns. You will report to the Marketing Director and drive demand, awareness and qualified leads across Higher Education, charities and public sector markets.

This hands-on role requires exceptional writing skills to craft persuasive content across channels, with collaboration across Sales, Product and external partners to optimise performance.

Qualifications

• Strong experience in a B2B marketing, campaign or content-led marketing role.

Responsibilities

• Take the lead on the planning, development and execution of integrated B2B marketing campaigns.
• Translate strategic objectives into clear campaign plans with audiences, messaging and channels.

Skills

B2B marketing

Copywriting

Content marketing

Campaign management

Stakeholder management

Data-driven

CRM

Email marketing

Analytics

Tools

CRM

Email marketing platforms

Analytics tools

Job description

JS Group is seeking an experienced Marketing Campaigns Lead to own planning, creation and delivery of high-impact marketing campaigns. You will report to the Marketing Director and drive demand, awareness and qualified leads across Higher Education, charities and public sector markets.

This hands-on role requires exceptional writing skills to craft persuasive content across channels, with collaboration across Sales, Product and external partners to optimise performance.