B2B Campaigns & Webinars Lead

The Portfolio Group; Greater London; On-site; GBP 25,000 - 38,000; Full time

Job summary

The Portfolio Group is recruiting for a Marketing Campaign Executive to join a market-leading B2B information and events business in the UK. You will own the delivery of webinars and live events, and create campaigns that drive engagement, registrations and commercial outcomes.

Working with the Events & Marketing Manager, you’ll take campaigns from concept through delivery, enjoying autonomy and a clear visible impact across marketing channels.

Qualifications

• Experience delivering B2B events, webinars or marketing campaigns.
• Excellent written communication and copywriting skills.
• Highly organised with the ability to manage multiple projects and deadlines.
• Commercial mindset with interest in campaign performance and optimisation.
• Experience using CRM and email marketing platforms would be advantageous.
• Proactive attitude with plenty of ideas and a willingness to test new approaches.

Responsibilities

• Plan, coordinate and deliver a programme of digital webinars and live events.
• Build engaging marketing campaigns across email and digital channels.
• Create event programmes, promotional content and customer communications.
• Run A/B tests across subject lines, messaging, landing pages and CTAs to improve performance.
• Host webinars, support speakers and ensure events run seamlessly.
• Work with Sales, Marketing and Content teams to maximise registrations and commercial success.
• Monitor campaign performance, produce reporting and identify opportunities for improvement.
• Maintain CRM data and support targeting and optimisation.

Skills

B2B events marketing

Campaign management

Copywriting

CRM software

Email marketing

A/B testing

Tools

CRM platforms

Email marketing tools

Job description

The Portfolio Group is recruiting for a Marketing Campaign Executive to join a market-leading B2B information and events business in the UK. You will own the delivery of webinars and live events, and create campaigns that drive engagement, registrations and commercial outcomes.

Working with the Events & Marketing Manager, you’ll take campaigns from concept through delivery, enjoying autonomy and a clear visible impact across marketing channels.