B2B Campaigns Lead: Growth, Impact & Storytelling

Js-Group; Southampton; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Christmas closure days

Holiday purchase scheme

Employee Assistance Programme

Sick pay

Training and development

Job summary

JS Group’s Aspire platform is expanding; we seek a Marketing Campaigns Lead to own planning, creation and delivery of high-impact campaigns targeting Higher Education, charities and local authorities.

Reporting to the Marketing Director, you will turn marketing strategy into compelling campaigns that build awareness, generate demand and drive qualified leads to support growth. This hands-on role combines strategy with copy, content, and analytics.

Qualifications

• Experience in a B2B marketing, campaign or content-led marketing role.
• Experience marketing to universities, charities/not-for-profit organisations, local authorities/public sector organisations.
• Exceptional copywriting, editing and proofreading skills.
• Strong project management skills and ability to manage multiple campaigns, deadlines and stakeholders.
• Experience using data and insight to evaluate and optimise marketing activity.
• Confidence working with marketing technology such as CRM, email marketing, social media and campaign management platforms.
• Excellent stakeholder management and communication skills.

Responsibilities

• Take the lead on the planning, development and execution of integrated B2B marketing.
• Write and edit high-quality content for email, social media, websites, landing pages, thought leadership, reports, case studies, sales collateral, presentations, events and print.
• Translate strategic objectives into campaign plans with audiences, propositions, messaging, channels and success measures.
• Develop campaigns for Higher Education and priority growth markets, including charities and local authorities.
• Collaborate with Sales to define priority audiences and accounts and move prospects toward commercial conversations.
• Manage campaigns from concept through delivery, ensuring high-quality output on schedule.

Skills

B2B marketing

Campaign management

Copywriting

Stakeholder management

Content marketing

HubSpot

Adobe Creative Suite

Tools

HubSpot

Adobe Creative Suite

Job description

JS Group’s Aspire platform is expanding; we seek a Marketing Campaigns Lead to own planning, creation and delivery of high-impact campaigns targeting Higher Education, charities and local authorities.

Reporting to the Marketing Director, you will turn marketing strategy into compelling campaigns that build awareness, generate demand and drive qualified leads to support growth. This hands-on role combines strategy with copy, content, and analytics.