B2B Marketing Executive – Campaigns & Lead Gen

Rosslin Media; Huddersfield; On-site; GBP 23,000 - 28,000; Full time

Job summary

Rosslin Media in Huddersfield is seeking a Marketing Executive to join a reputable IT services business with a strong UK footprint. This permanent role focuses on delivering a rich programme of campaigns and events to drive brand engagement and lead generation.

You will collaborate with Marketing and Sales teams, own B2B marketing campaigns, develop LinkedIn activity, support product launches, and help shape social media strategy to maximise return on investment.

Qualifications

• The candidate will have proven experience in B2B marketing and lead generation.
• Strong organisational skills and data-driven mindset are required.
• Ability to work in a fast-paced, collaborative environment.

Responsibilities

• Create and implement B2B marketing campaign plan
• Own all Account Based Marketing activity
• Research, organise and promote events
• Support new product launches and internal briefings, where appropriate
• Define LinkedIn activity and drive its value for engagement across the organisation
• Work with the content executive to create targeted assets to support lead generation efforts
• Be the brand ambassador and continually improve marketing collateral to maximise relevance
• Work collaboratively with fellow marketers to plan campaigns effectively, share best practice and coordinate go-to-market activities that make sense to customers and maximise x-sell/up-sell opportunities
• Capture, articulate and meet agreed requirements and success criteria for each marketing activity to demonstrate return

Job description

Rosslin Media in Huddersfield is seeking a Marketing Executive to join a reputable IT services business with a strong UK footprint. This permanent role focuses on delivering a rich programme of campaigns and events to drive brand engagement and lead generation.

You will collaborate with Marketing and Sales teams, own B2B marketing campaigns, develop LinkedIn activity, support product launches, and help shape social media strategy to maximise return on investment.