Remote B2B Marketing Campaigns & Events Lead

ParentPay Group; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

ParentPay Group is seeking a Marketing Manager to own marketing for assigned verticals, translating market insights into targeted multi-channel B2B campaigns and events that drive awareness, engagement, and pipeline. You will work with Marketing, Product Marketing and Sales to plan and execute campaigns, partner programs, and a varied events calendar across the UK.

You’ll lead content creation for email, web, webinars and collateral, briefing design, web, CRM and social teams to bring campaigns

Qualifications

• Proven experience planning & delivering multi-channel B2B marketing campaigns, events and partnerships within an enterprise environment.
• Strong writing, editing and proofreading with brand consistency.
• Excellent organisational and project management skills with multiple campaigns and budgets.

Responsibilities

• Own assigned vertical campaigns from planning through to delivery and optimisation.
• Develop multi-channel plans using insights from customers, competitors and sector trends.
• Collaborate across Marketing, Sales and Product Marketing to support priorities.

Skills

Multi-channel marketing

Campaign planning

Content creation

Event management

Stakeholder management

Excel & PowerPoint

Education

Degree in Marketing or related field

CIM qualification advantageous

Tools

Canva

Adobe Express

Job description

ParentPay Group is seeking a Marketing Manager to own marketing for assigned verticals, translating market insights into targeted multi-channel B2B campaigns and events that drive awareness, engagement, and pipeline. You will work with Marketing, Product Marketing and Sales to plan and execute campaigns, partner programs, and a varied events calendar across the UK.

You’ll lead content creation for email, web, webinars and collateral, briefing design, web, CRM and social teams to bring campaigns