Remote B2B CRM & Email Marketing Executive

Obscurant Recruitment Solutions Ltd; Ringway; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

33 days leave

BUPA Cash Plan

Sabbatical after 5y

Company events

Free parking

Job summary

Obscurant Recruitment Solutions Ltd is seeking a hands-on CRM & Email Marketing Executive to manage B2B databases, build automated journeys, and deliver measurable growth. You will own CRM data, nurture campaigns and outbound prospecting across two growing businesses, with a focus on generating qualified enquiries and strengthening audience relationships.

You will oversee newsletters, campaigns and automation, while exploring AI-driven improvements and new tech to boost performance.

Qualifications

• At least three years' experience in B2B CRM and email marketing, ideally within professional services.
• Experience managing marketing databases, including segmentation and campaign data.
• Experience developing automated email journeys and nurture programmes.
• Experience with targeted B2B outbound email or prospecting.
• Strong understanding of email deliverability, testing, optimisation and data quality.
• Confidence using marketing data to measure performance and recommend improvements.
• Experience growing or enriching B2B prospect databases.
• A practical interest in AI, automation and marketing technology.
• Strong organisational skills and ability to work independently.

Responsibilities

• Own our marketing CRM data, including database structure, segmentation and data quality.
• Grow solicitor and prospect databases through research, enrichment and data tools.
• Maintain accurate contact records, preferences and suppression lists.
• Identify opportunities to improve data quality, audience targeting and commercial value.
• Own email marketing across the company including newsletters, campaigns, nurture and reactivation.
• Build, test and optimise campaigns to improve engagement and conversion.
• Create relevant audience segments and personalised journeys based on interests and lifecycle.
• Manage delivery, testing, scheduling and performance monitoring.
• Work with Content and Events teams to turn insights into effective email campaigns.
• Develop outbound email campaigns for new professional audiences.
• Research prospecting tools and build targeted outreach programmes.
• Test messaging, segments and sequences to identify opportunities.
• Develop scalable email marketing approaches to increase visibility and enquiries.
• Build automated nurture, reactivation and follow-up journeys.
• Identify opportunities to use AI and automation to improve data management, segmentation and delivery.
• Evaluate platforms and propose effective solutions.
• Develop scalable processes that increase output while reducing manual administration.
• Track engagement, deliverability, growth and enquiries generated.
• Maintain marketing source and attribution data within CRM.
• Produce monthly reports with insights and recommendations.

Skills

B2B CRM

Email marketing

Database growth

Automation

Data analysis

Campaign testing

AI awareness

Project management

Team collaboration

Attention to detail

Tools

Pipedrive

Brevo

ActiveCampaign

Mailshake

HubSpot

Job description

Obscurant Recruitment Solutions Ltd is seeking a hands-on CRM & Email Marketing Executive to manage B2B databases, build automated journeys, and deliver measurable growth. You will own CRM data, nurture campaigns and outbound prospecting across two growing businesses, with a focus on generating qualified enquiries and strengthening audience relationships.

You will oversee newsletters, campaigns and automation, while exploring AI-driven improvements and new tech to boost performance.