Hybrid/Remote B2B CRM & Email Marketing Specialist

Obscurant Recruitment Solutions Ltd; Manchester; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Salary £30k–£40k

33 days' leave including bank holidays

Half-day Friday after 9 months

Additional leave after milestones

BUPA Cash Plan

Sabbatical after 5 years

Company events

Free on-site parking

Job summary

Obscurant Recruitment Solutions Ltd is seeking a CRM & Email Marketing Executive to lead B2B CRM and email activities. The role focuses on owning CRM data, growing prospect databases, and delivering targeted campaigns that generate qualified enquiries.

You will work across two growing businesses, shaping automation and audience segmentation. You will manage newsletters, nurture journeys and outbound campaigns, applying data-driven insights and exploring AI and automation to improve performance.

Qualifications

• At least three years' experience in B2B CRM and email marketing.
• At least three years' experience managing marketing databases, including segmentation and campaign data.
• Experience developing automated email journeys, nurture campaigns or reactivation programmes.
• Experience with targeted B2B outbound email or prospecting.
• A strong understanding of email deliverability, testing, optimisation and data quality.
• Confidence using marketing data to measure performance and recommend improvements.
• Experience growing or enriching B2B prospect databases.
• A practical interest in AI, automation and marketing technology.
• Strong organisational skills, attention to detail and the ability to work independently.
• A proactive approach and the confidence to recommend improvements rather than simply following established processes.

Responsibilities

• CRM & Database Management: Own our marketing CRM data, including Pipedrive, database structure, segmentation and data quality.
• Grow our solicitor and prospect databases through research, enrichment and appropriate data tools.
• Maintain accurate contact records, preferences, suppression lists and marketing attribution data.
• Identify opportunities to improve database quality, audience targeting and the commercial value of our data.

Skills

B2B CRM

Email marketing

Marketing databases

Automated journeys

Nurture campaigns

Outbound prospecting

Deliverability

Data quality

AI in marketing

Independent work

Tools

Pipedrive

Brevo

ActiveCampaign

Mailshake

HubSpot

Job description

Obscurant Recruitment Solutions Ltd is seeking a CRM & Email Marketing Executive to lead B2B CRM and email activities. The role focuses on owning CRM data, growing prospect databases, and delivering targeted campaigns that generate qualified enquiries.

You will work across two growing businesses, shaping automation and audience segmentation. You will manage newsletters, nurture journeys and outbound campaigns, applying data-driven insights and exploring AI and automation to improve performance.