Regional Sales Manager - Midlands

Berkmann Wine Cellars LTD; East Midlands; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Salary + bonus

25 days leave

Company car

Pension

Wine discount

Birthday bottle

Job summary

Berkmann Wine Cellars, the UK's largest family-owned wine importer, is seeking a Regional Sales Manager to lead our Independent On-Trade sales team across the Midlands. You will coach Sales Account Managers, build a strong pipeline with premium restaurants and hotels, and drive sustainable growth while representing world-class wines.

Based in the Midlands, you will partner with the Head of Sales to shape regional strategy, manage budgets, and champion our agency wine portfolio.

Qualifications

• Strong sales leadership experience, capable of coaching a team.
• Solid knowledge of the Midlands on-trade market.
• Track record in budgets, profitability and growth.
• Experience developing new business and relationships.
• Excellent negotiation and relationship-building skills.
• Analytical approach to sales planning and pipeline management.

Responsibilities

• Lead and coach a team of Sales Account Managers to KPI targets.
• Drive profitable growth and secure new business opportunities.
• Win new business with premium restaurants, hotels, gastro pubs.
• Be out in trade, building lasting partnerships.
• Shape regional strategy with Head of Sales.
• Champion the wine portfolio across Independent On & Off Trade.
• Collaborate with marketing, finance and operations.

Skills

Sales leadership

Wine industry knowledge

Budget management

New business development

Communication

Driving licence

Education

WSET Level 2

WSET Level 3 desirable

Job description

Berkmann Wine Cellars is the UK’s largest family-owned and family-run wine importer, proudly supplying an exceptional portfolio of wines to many of the nation’s most celebrated restaurants, hotels, and independent retailers.

We are looking for an ambitious Regional Sales Manager to lead our Independent On-Trade sales team across the Midlands.This is an exciting opportunity to play a key role in driving profitable and sustainable growth across a diverse portfolio of premium restaurants, hotels and gastro pubs, whilst representing some of the world's most exciting wines.

You will take ownership of sales performance across the Midlands, leading, coaching and developing a team of Sales Account Managers to deliver ambitious commercial objectives.You will be a hands-on leader who thrives on being out in trade, building strong customer relationships, identifying new business opportunities and supporting your team to achieve their full potential.

Working closely with the Head of Sales, you will help shape and deliver regional sales strategies, champion our agency wine portfolio and create a positive, accountable and results-driven team culture.

The Role

• Lead and inspire – Manage and coach a team of Sales Account Managers, creating a high performance culture build on positivity, achievement of KPIs, accountability and continuous development
• Drive profitable growth – Deliver both team and personal sales budgets, identifying and securing profitable, sustainable new business opportunities
• Win new business across premium restaurants, hotels and gastro pubs, building a strong pipeline of commercially rewarding opportunities
• Be out in trade – Spend a large amount of time with customers and alongside your team drive performance and build lasting partnerships
• Shape strategy – Work closely with the Head of Sales (South, South West and Midlands) to create and activate innovative sales strategies across the region
• Champion our wine portfolio – Ensure our key wines are represented across the Independent On & Off Trade, maximising visibility and value for Berkmann Wine Cellars
• Be an ambassador – Establish yourself as a respected and recognised figure within the region
• Collaborate with internal teams – from marketing, finance and operations you will ensure a seamless customer experience
• Think creatively and commercially – use market insight and performance data to overcome challenges and unlock growth

About You

• Proven sales leadership experience, with the ability to motivate, coach and develop a successful team.
• Strong commercial knowledge of the wine industry and the Midlands on-trade market.
• A track record of managing budgets, protecting profitability and delivering sustainable sales growth.
• Experience developing new business and building long-term customer relationships.
• Excellent communication, negotiation and relationship-building skills.
• A confident, analytical approach to sales planning, pipeline management and performance.
• A proactive, resilient and solution-focused mindset.
• WSET Level 2 qualification as a minimum, with Level 3 desirable.
• Strong organisational skills and the ability to balance strategic leadership with hands-on customer engagement.
• A full UK driving licence (maximum 6 points)
• Experience working with premium restaurants, hotels, gastro pubs or luxury brands would be a distinct advantage.

You must be based within the Midlands region.

Why Join Us?

This is an opportunity to make a real impact within a respected wine business, working with an exceptional portfolio and a team that shares your passion for wine and customer relationships.

You will have the opportunity to shape regional performance, develop talented individuals and play an influential role in the continued growth of our Independent On-Trade business.

Working Pattern

This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.

Work Location

You will be field based and need to live within commuting distance of the Midlands region. We have an office in London and York and there will be times when you are expected to work from them, travel nationwide or internationally.

Offer

• Competitive salary and bonus
• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Company car
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please - We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV's supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.