Regional Sales Manager

Berkmann Wine Cellars LTD; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Pension

Employee Assistance Programme

Maternity/Paternity pay

Dental costs

Staff discount

Birthday bottle

Job summary

Berkmann Wine Cellars is seeking an exceptional Regional Sales Manager to lead growth across London's premium hospitality sector. You will chair a team of Sales Account Managers and partner with the Head of Sales London to shape strategies for high-end venues.

You bring a proven wine industry background, strong coaching and relationship skills, and a data-driven approach to drive profitability and market share in the capital.

Qualifications

• Proven track record in wine industry and On-Trade environments.
• Strong coaching and development skills with a people focus.
• Excellent communication, relationship building and numeracy.
• London hospitality market experience and commercial awareness.

Responsibilities

• Lead and develop a team of Sales Account Managers in London.
• Own and deliver regional sales budgets and targets for profitability.
• Drive new business in premium restaurants, clubs and hotels.
• Oversee pipeline, lead generation and performance tracking.
• Collaborate with Purchasing, Marketing, Finance and Credit Control.

Skills

Wine industry

On-Trade experience

Coaching

Relationship building

Numeracy

MS Office

Sales management

London hospitality market

Education

WSET Level 3

Tools

CRM software

Job description

About the Role

We are looking for an exceptional Regional Sales Manager to lead and drive profitable, sustainable growth across one of the most strategically important sectors of the London On-Trade.

This role focuses on Premium Restaurants, Members’ Clubs, Luxury and Five-Star Hotels, as well as identifying and partnering with emerging concepts that have the potential to scale nationally. You’ll play a key role in shaping early-stage partnerships and positioning us as a preferred supplier from the outset.

As part of the Sales Leadership Team, you will work closely with the Head of Sales London to develop and execute innovative sales strategies, bringing them to life across this prestigious segment.

What You Will Be Doing

Sales Leadership and Performance

• Lead, inspire, and develop a team of Sales Account Managers within a fast-growing London sector
• Own and deliver both team and personal sales budgets, ensuring profitable growth
• Set clear annual sales targets and strategic plans for the region
• Drive new business by identifying commercially viable, sustainable opportunities
• Oversee pipeline management, lead generation, and performance tracking

Customer and Commercial Excellence

• Ensure seamless onboarding of new business, including support agreements and pricing structures
• Champion key agency wine brands across the Independent On and Off Trade
• Act as a brand ambassador, building a strong presence within London’s premium hospitality scene
• Collaborate cross-functionally with Purchasing, Marketing, Finance and Credit Control to resolve customer issues and optimise performance

Team and Sales Development

• Spend the majority of your time in trade, including coaching and developing your team
• Set clear KPIs and conduct performance and development reviews
• Foster a culture of positivity, accountability, and high performance

About You

Experience, Knowledge and Skills

• Proven track record within the wine industry and On-Trade environment
• Inspirational leader with excellent coaching and development skills
• Strong communication and relationship-building abilities
• Highly organised with strong attention to detail and numeracy
• Data-driven with advanced MS Office skills
• Commercially savvy with experience handling agency brands
• Strong sales management experience with a collaborative leadership style
• Experience working in London’s hospitality market
• Commercially astute with experience managing tenders and driving profitability

Why Join Us?

This is a unique opportunity to shape a high-profile, prestige segment of the London market, working with some of the most exciting venues and emerging concepts in hospitality. You will have the autonomy to lead, innovate, and make a real commercial impact.

Working Pattern

This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.

Work Location

You will be field based and need to live within commuting distance of central London. Our head office is based in central London and there will be times when you are also expected to work from there, travel nationwide, or internationally.

Offer

• Competitive salary and bonus
• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please - We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV's supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.

3 years sales and managerial experience in the wine industry and qualified to WSET Level 3 or above