Regional Sales Manager

Lords Group Trading; Stevenage; On-site; GBP 50,000 - 70,000; Full time

Job summary

Lords Group Trading is seeking a Regional Sales Manager to own the North London & East Anglia territory, covering North and East London, Hertfordshire, Bedfordshire, and Essex through Norfolk and Suffolk.

You will leverage connections in the plumbing and heating industry to grow accounts, win new business and deliver profitable sales growth, using data to prioritise opportunities and collaborating with supplier partners.

Qualifications

• Proven external sales experience in plumbing/heating markets.
• Strong account management and new business development skills.
• Ability to analyse data and identify opportunities using CRM data.

Responsibilities

• Grow sales and gross margin across the territory.
• Develop existing accounts and expand product breadth.
• Win new customers and re-engage lapsed accounts.
• Build strong relationships across the market.
• Use data to identify opportunities and prioritise actions.
• Manage pricing, negotiations, pipeline and forecasts.
• Travel regularly within the region.

Skills

External sales experience

Account management

New business development

CRM & reporting skills

Tools

CRM software

Job description

We're looking for a Regional Sales Manager to take ownership of our North London & East Anglia territory, covering North and East London and extending through Hertfordshire, Bedfordshire and Essex, across to Norfolk and Suffolk.

You'll already be well connected within the plumbing and heating industry, whether your experience comes from a merchant, wholesaler, supplier or manufacturer. You'll use those relationships, alongside a strong commercial approach, to develop existing accounts, win new business and deliver profitable sales growth.

This isn't just about making calls. We're looking for someone who can understand their territory, use sales and customer data to spot opportunities and focus their time where it will make the biggest difference.

What you'll be doing:

• Growing sales and gross margin across your territory
• Developing existing accounts and increasing product breadth and share of wallet
• Winning new customers and re-engaging lapsed accounts
• Building strong relationships across the market
• Using sales, margin and customer data to identify and prioritise opportunities
• Managing pricing, negotiations, your pipeline and sales forecasts
• Working closely with internal teams and supplier partners

You'll have proven success in external sales, account management or business development within the plumbing and heating industry, with an existing network and a strong understanding of the market.

You'll be proactive, commercially aware, confident negotiating and building relationships, and comfortable managing your own territory and pipeline. You'll also have an aptitude for using data to drive sales, alongside good CRM and reporting skills.

A full UK driving licence is essential. You'll ideally be based centrally within the territory and comfortable travelling regularly across the region.

APP Wholesale has been supplying plumbing, heating and renewable products to independent merchants and trade customers across the UK since 1969. Built on industry expertise, trusted customer relationships and dependable service, we have grown into one of the UK's leading plumbing and heating distributors. As part of Lords Group Trading, we combine decades of industry knowledge with the ambition, energy and opportunity of a growing Group.

We are proud to create an inclusive workplace where people from all backgrounds and experiences are welcomed, valued and encouraged to succeed.

If you are looking to join a business where you can contribute, develop and be part of a supportive team, we would love to hear from you.