Regional Sales Manager

Lords Group Trading; Reading; On-site; GBP 55,000 - 75,000; Full time

Job summary

Lords Group Trading is seeking a Regional Sales Manager to own the South Central territory, covering Buckinghamshire and Oxfordshire down to the South Coast. You will leverage your plumbing and heating industry network to grow existing accounts and win new business.

Based centrally within the territory with a full UK driving licence, you will travel regularly, manage pricing and pipelines, and use data to identify opportunities while collaborating with supplier partners to deliver profitable

Qualifications

• Proven track record in external sales, account management or business development within plumbing and heating.
• Experience building and expanding contractor/merchant networks within the plumbing and heating market.
• Full UK driving licence and willingness to travel across the territory.

Responsibilities

• Grow sales and gross margin across the territory.
• Develop existing accounts and expand product breadth and share of wallet.
• Win new customers and re-engage lapsed accounts.
• Build strong relationships across the market.
• Use data to identify and prioritise opportunities and manage pricing, negotiations, pipeline and forecasts.
• Collaborate with internal teams and supplier partners to deliver profitable growth.

Skills

Territory sales

Account development

Negotiation

CRM

Data-driven selling

Tools

CRM software

Job description

We're looking for a Regional Sales Manager to take ownership of our South Central territory, covering an area from Buckinghamshire and Oxfordshire down towards the South Coast.

You’ll already be well connected within the plumbing and heating industry, whether your experience comes from a merchant, wholesaler, supplier or manufacturer. You’ll use those relationships, alongside a strong commercial approach, to develop existing accounts, win new business and deliver profitable sales growth.

This isn’t just about making calls. We’re looking for someone who can understand their territory, use sales and customer data to spot opportunities and focus their time where it will make the biggest difference.

What you’ll be doing:

• Growing sales and gross margin across your territory
• Developing existing accounts and increasing product breadth and share of wallet
• Winning new customers and re-engaging lapsed accounts
• Building strong relationships across the market
• Using sales, margin and customer data to identify and prioritise opportunities
• Managing pricing, negotiations, your pipeline and sales forecasts
• Working closely with internal teams and supplier partners

You’ll have proven success in external sales, account management or business development within the plumbing and heating industry, with an existing network and a strong understanding of the market.

You’ll be proactive, commercially aware, confident negotiating and building relationships, and comfortable managing your own territory and pipeline. You’ll also have an aptitude for using data to drive sales, alongside good CRM and reporting skills.

A full UK driving licence is essential. You’ll ideally be based centrally within the territory and comfortable travelling regularly across the region.

APP Wholesale has been supplying plumbing, heating and renewable products to independent merchants and trade customers across the UK since 1969. Built on industry expertise, trusted customer relationships and dependable service, we have grown into one of the UK's leading plumbing and heating distributors. As part of Lords Group Trading, we combine decades of industry knowledge with the ambition, energy and opportunity of a growing Group.

We are proud to create an inclusive workplace where people from all backgrounds and experiences are welcomed, valued and encouraged to succeed. If you are looking to join a business where you can contribute, develop and be part of a supportive team, we would love to hear from you.