Regional Sales Manager

OPR Resourcing Specialists; Cardiff; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Car allowance

Job summary

OPR Resourcing Specialists is recruiting a Regional Sales Manager to cover Wales, field based. You will drive growth for domestic heating products through merchants, installers, and housing partners.

This is a key role with ownership of the territory and potential for bonus opportunities. You will manage existing accounts, develop new business opportunities across Wales, and deliver sustainable sales growth.

Qualifications

• Experience in a field sales, area sales, territory sales or regional sales management role.
• Background within the plumbing, heating, HVAC, renewables or building products sector.
• Strong knowledge of domestic boilers, heat pumps or heating systems.
• Experience selling through merchant and installer networks.
• Commercially astute with strong negotiation and relationship-building skills.
• Self-motivated and capable of managing your own territory effectively.
• Excellent communication and presentation skills.
• Full UK driving licence.

Responsibilities

• Manage and develop relationships with plumbing and heating merchants, installers, contractors and key industry contacts.
• Identify and secure new business opportunities across the region
• Promote a range of market-leading domestic heating solutions.
• Provide product advice and technical support to customers.
• Generate new leads and convert enquiries into long-term business partnerships.
• Deliver regular customer visits and maintain a strong presence within your territory.
• Work collaboratively with internal teams to ensure excellent customer service.
• Monitor market activity, competitor trends and customer requirements.
• Prepare sales forecasts and reports, tracking progress against targets.
• Support promotional campaigns and sales initiatives to maximise regional performance.

Skills

Field Sales

Territory Management

Account Management

Negotiation

Relationship Building

Job description

Regional Sales Manager Wales (Field Based)

£35,000 - £40,000 + £500 per month car allowance + bonus potential

Drive Growth in the UK's Heating & Plumbing Sector

An exciting opportunity has arisen for an experienced Regional Sales Manager to join a well-established and growing manufacturer within the plumbing and heating industry. This is a fantastic chance to take ownership of a key territory, managing existing accounts while developing new business opportunities across Wales.

If you have a strong understanding of the domestic heating market and enjoy building long-term relationships with merchants, installers, local authorities, and housing associations, this could be the perfect next step in your sales career.

The Role

As Regional Sales Manager, you will be responsible for growing sales across a portfolio of domestic heating products, including boilers, heat pumps, and hot water solutions. You will work closely with installers, plumbing merchants, contractors, and other industry partners to increase product awareness, generate demand, and deliver sustainable sales growth. This is a consultative sales role where relationship building, technical understanding, and commercial awareness are key to success.

Key Responsibilities

• Manage and develop relationships with plumbing and heating merchants, installers, contractors and key industry contacts.
• Identify and secure new business opportunities across the region
• Promote a range of market-leading domestic heating solutions.
• Provide product advice and technical support to customers.
• Generate new leads and convert enquiries into long-term business partnerships.
• Deliver regular customer visits and maintain a strong presence within your territory.
• Work collaboratively with internal teams to ensure excellent customer service.
• Monitor market activity, competitor trends and customer requirements.
• Prepare sales forecasts and reports, tracking progress against targets.
• Support promotional campaigns and sales initiatives to maximise regional performance.

About You

• Experience in a field sales, area sales, territory sales or regional sales management role.
• Background within the plumbing, heating, HVAC, renewables or building products sector.
• Strong knowledge of domestic boilers, heat pumps or heating systems.
• Experience selling through merchant and installer networks.
• Commercially astute with strong negotiation and relationship-building skills.
• Self-motivated and capable of managing your own territory effectively.
• Excellent communication and presentation skills.
• Full UK driving licence.

Desirable

• Previous experience working for a manufacturer.
• Experience dealing with local authorities, housing associations or social housing providers.
• Understanding of pricing structures, rebate agreements and sales incentive programmes.

What's on Offer?

• £500 per month car allowance
• Performance-related bonus opportunities
• Established territory with strong growth potential
• Opportunity to represent innovative heating and renewable technologies
• Supportive and collaborative team environment
• Long-term career prospects with a growing and respected business

If you're a driven sales professional with experience in the plumbing and heating sector and are looking for an opportunity to make a real impact within a growing organisation, we'd love to hear from you.

Regrettably, we are unable to offer Right to Work Sponsorship.

If you do not currently have the Right to Work in the UK or will need additional support to extend your current Right to Work status, your application cannot be considered.