Regional Sales Manager

Barrington James; Scotland; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Barrington James is recruiting a Regional Sales Manager to cover the North of England and Scotland in surgical ophthalmology. This field-based role focuses on opening new accounts, converting competitors, and growing market share across NHS and private eye units.

You will drive demonstrations, navigate NHS tenders, and build strong surgeon and procurement relationships while managing a healthy pipeline and forecasting. Travel across the territory is required.

Qualifications

• Proven field sales experience in medical devices, within ophthalmology or surgical consumables.
• A natural hunter with a strong track record of winning new business and hitting targets.
• Comfortable working in the operating theatre alongside surgeons and theatre teams.
• Good understanding of NHS procurement and tender processes.
• Self-motivated, organised and resilient, with strong negotiation and closing skills.
• Existing relationships across eye units in the North of England and/or Scotland are a real advantage.
• Full UK driving licence and willingness to travel extensively across the territory.

Responsibilities

• Drive new business across the North of England and Scotland, identifying and converting new accounts and competitor-held business.
• Build and execute a territory plan to grow revenue and market share.
• Develop strong relationships with ophthalmic surgeons, theatre managers, nurses and procurement teams.
• Run product demonstrations, trials and evaluations in theatre.
• Navigate NHS procurement processes, including tenders, frameworks and value analysis committees.
• Grow and develop existing accounts, identifying cross-selling and upselling opportunities across the portfolio.
• Manage a healthy pipeline with accurate forecasting and up-to-date CRM records.
• Gather market and competitor intelligence to shape regional strategy.
• Represent the company at regional and national ophthalmology meetings and events.

Skills

Medical devices sales

Hunter mentality

NHS procurement knowledge

Relationship building

Negotiation & closing

Territory travel readiness

Job description

Regional Sales Manager - North of England & Scotland

Surgical Ophthalmology | Field-based

About the Company

Our client is a global leader in surgical ophthalmology. Their products are used every day in cataract, glaucoma, retina and corneal procedures, and are supplied to eye units in hospitals around the world. With a strong UK presence and continued investment in growth, they’re now looking for a driven Regional Sales Manager to win new business across the North of England and Scotland.

The Role

This is a true hunter role. You’ll own a large territory from York up to Scotland, opening new accounts, converting competitor business and growing market share across NHS and private eye units. You’ll have a well-established global brand and a proven portfolio behind you, plus the freedom to build your territory your way.

Key Responsibilities

• Drive new business across the North of England and Scotland, identifying and converting new accounts and competitor-held business
• Build and execute a territory plan to grow revenue and market share
• Develop strong relationships with ophthalmic surgeons, theatre managers, nurses and procurement teams
• Run product demonstrations, trials and evaluations in theatre
• Navigate NHS procurement processes, including tenders, frameworks and value analysis committees
• Grow and develop existing accounts, identifying cross-selling and upselling opportunities across the portfolio
• Manage a healthy pipeline with accurate forecasting and up-to-date CRM records
• Gather market and competitor intelligence to shape regional strategy
• Represent the company at regional and national ophthalmology meetings and events

About You

• Proven field sales experience in medical devices, within ophthalmology or surgical consumables
• A natural hunter with a strong track record of winning new business and hitting targets
• Comfortable and credible working in the operating theatre alongside surgeons and theatre teams
• Good understanding of NHS procurement and tender processes
• Self-motivated, organised and resilient, with strong negotiation and closing skills
• Existing relationships across eye units in the North of England and/or Scotland are a real advantage
• Full UK driving licence and willingness to travel extensively across the territory