Regional Sales Manager

Hartford Care Ltd.; Dudley Wood; On-site; GBP 45,000 - 65,000; Full time

Job summary

Hartford Care Ltd. is seeking a Regional Sales Manager to act as the first contact for families exploring our Homes. You will guide families from the initial call through assessments and moving in, while building relationships with healthcare professionals and community organisations.

You will drive occupancy, negotiate top-ups, and deliver regular occupancy reports. You will collaborate with care teams, Marketing, and regulatory bodies to develop local sales plans and maintain a top-tier local

Qualifications

• Proven sales track record in care or equivalent sector.
• Ability to build relationships with professionals and families.
• Willingness to travel to Hartford Care Homes and referral sources.
• Strong communication and presentation skills.

Responsibilities

• Manage enquiries from first contact through move-in, including weekends and out-of-hours follow-up.
• Show families around the Home and build trust by understanding needs and concerns.
• Sell Nursing, Residential and Dementia services to local authorities and private clients.
• Generate referrals from Social Services, Discharge Co-ordinators, GPs and Consultants.
• Build links with community organisations and regulators; maintain a growing network.
• Keep enquiries database up to date and oversee the sales pipeline.
• Oversee move-in process with care teams to ensure a smooth transition.
• Improve average weekly fees via top-ups and growing self-funders; secure Admin Fee.
• Monitor local competitors and help develop a site-specific sales plan.
• Collaborate with Marketing, Regional Ops, and Quality Support; engage at community events.
• Maximise positive reviews on carehome.co.uk and Google.
• Provide regular occupancy and sales reports; deputise for Sales Director when needed.

Skills

Sales experience

Empathetic

Community engagement

Self-motivated

Excellent communication

Travel flexibility

Job description

Hartford Care is looking for a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You’ll guide families through a difficult time, from the first call and showing them around, to arranging an assessment and helping on moving-in day.

You’ll build strong relationships with healthcare professionals and community organisations, generate new referrals, and work closely with the teams in the Homes to keep occupancy high.

Key responsibilities

• Manage every enquiry from first contact through to move-in day, including weekends and out-of-hours follow-up
• Show families around the Home and build trusting relationships by understanding their needs and concerns
• Sell our Nursing, Residential and Dementia services to both local authority funded and private clients
• Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, Psychiatrists, GPs and Consultants
• Build links with community organisations such as the Alzheimer’s Society, NAPA, Age UK, solicitors for the elderly and independent financial advisors
• Build relationships with local regulators and commissioning bodies
• Keep the enquiries database up to date and manage the pipeline of potential residents
• Oversee the move-in process, working with care teams to make it smooth and comfortable
• Improve average weekly fees by negotiating top-ups and growing the number of self-funders, and secure the Home Administration Fee ahead of move-in
• Monitor local competitors and help develop a sales and marketing plan for each site
• Work with the Marketing team, Regional Operations Managers and Quality Support Manager, and liaise with Activities Leads on community events
• Maximise positive reviews on carehome.co.uk and Google, aiming for a top 3 ranking locally
• Provide regular and ad-hoc sales, marketing and occupancy reports
• Deputise for the Sales Director in their absence

About you

• A sales background with proven success
• Highly empathetic, with a compassionate approach to families at a challenging time
• Experience of working with the community and generating new customers
• A genuine interest in working in elderly care
• Self-motivated, target driven and able to work on your own initiative
• A credible communicator at all levels, by phone, face to face and email
• Accurate, with good attention to detail
• Well presented, articulate, professional and friendly
• Able to travel to visit referral sources, competitors and other Hartford Care Homes
• Able to find ways to grow income without compromising resident care